Introduction
American Red Cross NASCAR Support
Introduction
American Red Cross NASCAR Support
Shell and Joey Logano Reach out to NASCAR Community on Behalf of Millions Affected
In the days that followed historical hurricanes Harvey and Irma that devastated Houston and Florida, the Shell-Pennzoil team responded in a quick and powerful fashion. They started by relinquishing the traditional red and yellow paint scheme for a Red Cross-inspired look at the Monster Energy NASCAR Cup Series regular season finale at Richmond Raceway on September 9th, in hopes to draw more attention to the needs of the people affected by these historic natural disasters.
Shell continued their support to the American Red Cross with an initial contribution of $1 million to the Hurricane Harvey disaster relief fund. Shell-Pennzoil NASCAR driver Joey Logano announced the following day that he would also donate $25,000 to the American Red Cross and would open a donation portal through his Joey Logano Foundation that would collect funds for Hurricane Harvey disaster relief.
Joey Logano addresses Shell and Pennzoil employees.
Honored to drive this car at @RichmondRaceway for @Shell, @RedCross and the great city of Houston. #HurricaneHarvey https://t.co/6DlG24ymHY
— Joey Logano (@joeylogano) August 31, 2017
“Our roots run extremely deep in Houston and we are committed to doing our part to help the city move on in the aftermath of Harvey. Shell employs nearly 20,000 people in the U.S. and nearly half of them are being directly impacted by Harvey.”
@joeylogano carries a special @RedCross look on his No 22 race car this wknd @RichmondRaceway in support for victims of #Harvey & #Irma pic.twitter.com/jlHJ1omif4
— Shell Oil Company (@Shell_US) September 8, 2017
At Track Activation
At Track Activation
At Track Activation
At Track Activation
NBCSN made a special announcement during the broadcast in Richmond, VA
American Red Cross was also featured on the #22 Throwback Car in Darlington, SC
Raising awareness and support through multiple platforms
Shortly after Hurricane Harvey hit, Hurricane Irma landed in Florida. While both of these historic hurricanes were happening, the Red Cross was getting supplies and trained workers in place to support multiple sheltering and relief efforts..
This made the reach and support from Shell, Team Penske, NASCAR and Joey Logano even more important. Ahead of the Throwback Race in Darlington, the American Red Cross was featured on the TV panel of the #22 car, and the entire team was sporting American Red Cross hats. This support continued into the following weekend at Richmond with the full paint scheme and Joey Logano rallying support through his many appearances and interviews.
The Shell-Pennzoil team's efforts took hold in the sport, and saw other drivers and personalities contributing throughout the month.
Join @joeylogano, the @JoeyLoganoFDN and @Shell as they send #HelpforHouston.
— FOX: NASCAR (@NASCARONFOX) August 29, 2017
Support the @RedCross here: https://t.co/v0pCOhNtjY pic.twitter.com/E7968Lcosv
Media Reach
Media Reach
Media Reach
Media Reach
The story went viral...
Across the community and beyond, the story of how Shell leveraged its primary sponsorship in a unique way to help spread quickly. Browse the influential companies below, and click on each one to read their coverage of the story.
#ClassMove https://t.co/T0Ligqn9ed
— Texas Motor Speedway (@TXMotorSpeedway) August 31, 2017
We've partnered with @joeylogano to help with hurricane relief efforts.
— Richmond Raceway (@RichmondRaceway) September 7, 2017
More details: https://t.co/d0buPkYWnk pic.twitter.com/hyKXrwQTq6
NEWS: Shell donates $1mil to @RedCross for the Hurricane Harvey relief fund & will run a @RedCross scheme @ Richmond:https://t.co/V7ojNPD3S3 pic.twitter.com/fW4SbKhYzK
— Team Penske (@Team_Penske) August 31, 2017
#NASCAR | @joeylogano in a "do-or-die" scenario at @RichmondRaceway posted the 2nd fastest final practice time. #Ford @Team_Penske pic.twitter.com/n0PCOKb6If
— Ford Performance (@FordPerformance) September 8, 2017
Joey Logano scheme for the weekend: pic.twitter.com/s4IjRbO7ru
— Bob Pockrass (@bobpockrass) September 8, 2017
To everyone still recovering from Hurricane Harvey and to those in the path of Hurricane Irma, our thoughts are with you. Stay strong. pic.twitter.com/qG92pMchTn
— FOX: NASCAR (@NASCARONFOX) September 9, 2017
Donate
Donate
Donate
Donate
You can help in the recovery efforts
From the American Red Cross:
"The American Red Cross is using donor dollars right now to provide shelter, food, comfort and emergency support for individuals and families affected by Harvey and Irma. And our work is just beginning—we will use financial donations to help people recover and get back on their feet in the challenging weeks and months ahead.
The Red Cross honors donor intent and all donations earmarked for Hurricane Harvey [or Hurricane Irma] will be used for our work to support this disaster. Americans work hard for their money, and we’re committed to being the very best stewards of our donor’s dollars. The Red Cross keeps our expenses low, and 91 cents of every dollar we spend for this disaster will go to help people affected by Hurricane Harvey [or Hurricane Irma]."
“Houston and the Texas Gulf Coast have suffered a disaster of historic size - one that is going to take months if not years of recovery. In the last couple of days, we have seen sports icons and organizations step up for Texas and the Gulf Coast. With our strong ties to Shell and the community, we wanted to rally the passionate NASCAR base for this cause as well.”