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Welcome


2017 Shell Rotella Cup

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Welcome


2017 Shell Rotella Cup

Welcome

The Shell Rotella Cup returned in 2017 with four marquee events spread throughout the NTPA regular season. Eligible NTPA Grand National competitors scored points at the marquee events in five divisions: Unlimited Modifieds, Super Stock Diesel Tractors, Two-Wheel Drive Trucks, Four-Wheel Drive Trucks, and Modified Minis. 4/5 of the divisions pulled at all four events with the Two-Wheel Drive Trucks competing at Benson, Tomah, and Bowling Green.

The Rotella Cup started as an extension of NTPA support from individual teams, to a year-long sub-competition for the entire series to enjoy. This organic growth of exposure has resulted in more pullers using Rotella product in the equipment on and off track. Rotella and presenting sponsor of the Rotella Cup, O'Reilly Auto Parts, further activate these four events with customer hospitality areas and individual round incentives for pullers. Both Walmart and O'Reilly Auto Parts featured the Koester Racing Team with appearances at local retail locations.

Shell Rotella ads featuring Larry Koester and Craig Corzine ran in both of the NTPA's "The Puller Magazine" and the "PULL! Program" throughout the 2017 NTPA Grand National season. Shell Rotella will also have a full page ad congratulating the 2017 Shell Rotella Cup winners in the October 2017 issue of the "The Puller Magazine."

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Each Rotella Cup event brings a certain prestige to the competition that you can experience by scrolling through this recap. 

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Benson, NC


Round 1: Benson, NC

Benson, NC


Round 1: Benson, NC

GALOT Motorsports Park Mule City 300
June 2-3, 2017

At Track Activity


 

O'Reilly Auto Parts Customer Hospitality

O'Reilly Auto Parts activates their presenting sponsorship with customer hospitality at each Rotella Cup Event. In Benson, 20 customers from Dilmar Oil were invited to experience the tractor pulls, where they could enjoy fresh BBQ and time to chat with the Koesters and Corzines between pulls.

 
Guests enjoyed private hospitality areas throughout the weekend.

Guests enjoyed private hospitality areas throughout the weekend.

A Rotella fan-engagement zone is setup near the track throughout the weekend.

A Rotella fan-engagement zone is setup near the track throughout the weekend.


Appearances at Walmart and O'Reilly Auto Parts

Surrounding the main event, Koester Racing made appearances with their tractors at a local O'Reilly Auto Parts and Walmart store.

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Tomah, WI


Round 2: Tomah, WI

Tomah, WI


Round 2: Tomah, WI

Budweiser Dairyland Super Nationals
June 22-25, 2017

At Track Activity

A little rain never hurt anyone!

A little rain never hurt anyone!

Crowds are a sure thing when Larry Koester is out working on his tractor.

Crowds are a sure thing when Larry Koester is out working on his tractor.


 

O'Reilly Auto Parts Customer Hospitality

Presenting sponsor of the Rotella Cup, O'Reilly Auto Parts, used round 2 in Tomah as an opportunity to bring together over 70 customers from the area. Guests from Woodman's Food Market, Perkins Oil and Heartland Oil experienced Rotella Performance first hand as special guests throughout the weekend. 

 
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Appearances at Walmart and O'Reilly Auto Parts

Surrounding the main event, Koester Racing made appearances with their tractors at a local O'Reilly Auto Parts and Walmart store.

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Chapel Hill, TN


Round 3: Chapel Hill, TN

Chapel Hill, TN


Round 3: Chapel Hill, TN

Lions Super Pull of the South
July 21-22, 2017

This truck and tractor pull is held every July and has been named "Pull of the Year" 8 times since 1988 by the National Tractor Pullers Association. This NTPA sanctioned Invitational event draws all the top names in the Diesel Super Stock Tractors, Pro Stock Tractors, 4-Wheel Drive Trucks, Unlimited (multi-engine) Tractors, and the Mini-Rod Classes. The excitement never stops as these horsepower monsters roar down the track, chasing their share of over $100,000.00 in prize money, and bragging right for a year as the "Chapel Hill Champ." 


O'Reilly Auto Parts Customer Hospitality

O'Reilly Auto Parts had over 60 guests come out to enjoy hospitality at the Chapel Hill tractor pulls.


RFD-TV leveraged Facebook Live for an interview with Larry Koester

Appearances at Walmart and O'Reilly Auto Parts

Surrounding the main event, Koester Racing made appearances with their tractors at a local O'Reilly Auto Parts and Walmart store.

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Bowling Green, OH


Round 4: Bowling Green, OH

Bowling Green, OH


Round 4: Bowling Green, OH

National Tractor Pulling Championships
August 17-19, 2017

Bowling Green is the ultimate tractor pulling event, and a fitting finish to the Rotella Cup. The event generally draws a lot of outside interest from local media and fans. At one of Koester Racing's appearances at Walmart, WKKO radio station came out to cover the event and capture an interview with Larry Koester.

Media Exposure and Appearances

Local radio segments featuring an interview with larry koesteR

WKKO radio interviewed Larry and Adam Koester at their Walmart appearance. Hear some clips from the interviews:

Introduction to Larry Koester
Larry shares his unique story about he become an NTPA champion puller.


Larry discusses his involvement with the Make-a-Wish Foundation
The Koesters have raised hundreds of thousands of dollars to grant wishes. 


Introduction to Adam Koester
Adam gives a look into what you an expect at the biggest pull of the year.


Larry discusses what Shell Rotella means to his team on and off the track.
The Koesters not only use Rotella in their performance tractors, but also in farming.


O'Reilly Auto Parts Customer Hospitality

O'Reilly Auto Parts had over 80 guests come out to enjoy hospitality at NTPA Championships in Bowling Green, OH.

Larry Koester meets with fans near the O'Reilly Auto Parts hospitality tent.

Larry Koester meets with fans near the O'Reilly Auto Parts hospitality tent.

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2017 Rotella Cup Winners


2017 Rotella Cup Winners

2017 Rotella Cup Winners


2017 Rotella Cup Winners

Two Wheel Drive Division

Congratulations to all of the winners on a fantastic competition throughout the year!

Craig Corzine | 1st place 2WD Trucks

Craig Corzine | 1st place 2WD Trucks

Randy Petro | 2nd place 2WD Trucks Jessie Petro | 3rd place 2WD Trucks

Randy Petro | 2nd place 2WD Trucks
Jessie Petro | 3rd place 2WD Trucks

Four Wheel Drive Division

Congratulations to all of the winners on a fantastic competition throughout the year!

Ben Ellis | 1st place 4WD Trucks

Ben Ellis | 1st place 4WD Trucks

Lisa Peterson | 3rd place 4WD Trucks

Lisa Peterson | 3rd place 4WD Trucks

Peyton Davis | 2nd place 4WD Trucks

Peyton Davis | 2nd place 4WD Trucks

Mini-Modified Division

Congratulations to all of the winners on a fantastic competition throughout the year!

Bobcat Jr. Team | 1st place Mini Modified

Bobcat Jr. Team | 1st place Mini Modified

Adam Koester | 3rd place Mini Modified

Adam Koester | 3rd place Mini Modified

Jason Hathaway | 2nd place Mini Modified

Jason Hathaway | 2nd place Mini Modified

Unlimited Modified Division

Congratulations to all of the winners on a fantastic competition throughout the year!

Chuck Knapp | 1st place Unlimited Modified

Chuck Knapp | 1st place Unlimited Modified

Kevin Criswell | 2nd place Unlimited Modified Brad Benedict | 3nd place Unlimited Modified

Kevin Criswell | 2nd place Unlimited Modified
Brad Benedict | 3nd place Unlimited Modified

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Coordinated Activation


O'Reilly Auto Parts Activation

Coordinated Activation


O'Reilly Auto Parts Activation

O'Reilly Hardest Working Puller Awards

Along with hospitality at each Rotella Cup event, O'Reilly Auto Parts activates their presenting sponsorship by awarding the Hardest Working Puller. The two pullers with the highest averaging finish from each Rotella Cup division receive gift cards from O'Reilly Auto Parts ($100 for first place and $50 to 2nd place).

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Results & Feedback


Results & Feedback

Results & Feedback


Results & Feedback

Economic Impact of The Rotella Cup

Bowling Green, OH feels a massive boost to the economy each time the 4th round of the Rotella Cup comes around. WTOL News 11 covered the story and shared it across a variety of channels including Facebook and broadcast TV. 

There are be more than 330 competitors, around 90,000 spectators and $37 million coming to the local economy in just a matter of days. That’s according to the Northwestern Ohio Tractor Pullers Association. They did a study just to see the impact the massive event has on northwest Ohio.

 

"Just wanted to drop a line to say thanks for all you did last night from host, speak, and prepare, to even step in as part of the crew. The knowledge you have and respect you've earned of those families is unbelievable. To take a perfect stranger and throw him in your shadow for a show like that was unreal. It's a memory I won't soon forget and probably rekindled an old fire from deep. You do a first class job and are a true benefit to the Rotella and Shell brand. Every detail was truly top of the line and I appreciate that for my clients. I look forward to seeing you at another event soon. Thanks for [all you do] to make it happen."

Tommy Burney II
Custom inventory specialist
Dilmar Oil Company
[Benson, NC event]