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Exclusive Experiences


2018 Customer Engagement

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Exclusive Experiences


2018 Customer Engagement

Cross-Platform Customer Engagement

Leveraging a variety of unique assets across multiple sports, Shell has the opportunity to engage customers and partners that are critical to business growth. Throughout the various events, programs and recaps you will see how the following customers are engaged through NASCAR, IndyCar, FLW and more.


NASCAR: Best Seat in the House

Scroll through the gallery below to see which customers were featured at events across North America. The customer, event and Shell lead is noted in the bottom left of each photo.

NHRA: VIP Race Experience

FLW: VIP Fishing Experience

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Guest Feedback


Guest Feedback

Guest Feedback


Guest Feedback

‘Great time’ is an understatement! It was amazing, start to finish. Everything went very smoothly; it couldn’t have been planned or executed any better. Todd was simply a fantastic host – friendly, informative, very helpful, and just overall a great individual. Thanks to him and you for serving up a lifetime memory for me.
— Tom Rizzo, Shell Martinez Refinery
We had a terrific time as you can image. David is awesome by the way. If we could have kept the weather away all day it would have been even better. Great experience and thanks for thinking of us.
— Mike Briggs, Genuine Parts Company
This experience was wonderful, and I think the customers really enjoyed it. Harry is so knowledgeable and does a great job managing all the different things going on at once to make the experience great. Getting to sit with Emmitt Smith for 1/3 the race and talk racing with him was a nice bonus!
— Grant Sovereign, Territory Manager, Transportation