Welcome
2018 Darlington Throwback
Welcome
2018 Darlington Throwback
Darlington Throwback Reveal
When it was announced that the traditional Labor Day race date would return to Darlington Raceway in 2015, the speedway introduced an award-winning theme called “The Tradition Returns” and encouraged teams to celebrate the occasion by running a “throwback” paint scheme on their car for that race weekend. The effort was tremendously received by fans, the TV network, and NASCAR.
Now, each year a majority of teams have brought back throwback or vintage schemes that signify or remember a former driver, sponsor, team, era or more. Shell and Pennzoil have participated in this endeavor each year with positive results. In 2018, Pennzoil decided to bring back an iconic paint scheme from 1998. The car was owned and designed by Dale Earnhardt Sr., Dale Earnhardt Incorporated was the team, and the driver was a fan favorite - Steve Park.
Each year since 2015 that a throwback scheme by Shell or Pennzoil was announced, fans had clamored for this particular scheme. In 2018, Pennzoil answered those requests with an unveiling of the car across many platforms on Tuesday, July 31st.
The results were tremendous and the warm reception of the nascar community is shown below.
One month until Darlington which means...It's throwback time.
— Pennzoil (@Pennzoil) July 31, 2018
Tune in to #NASCARAmerica on @NBCSports tonight at 5 pm EST to see @joeylogano reveal his #NASCARThrowback car with a special guest. @TooToughToTame #TeamJL pic.twitter.com/Rr6sTp70PI
20 years ago, Steve Park and the No. 1 raced in the Pennzoil paint out for the first time. In 2018, No. 22 is bringing this look back to Darlington Raceway on Sept. 1. #NASCARAmerica #TeamJL pic.twitter.com/SE7Qmsf4DM
— Pennzoil (@Pennzoil) July 31, 2018
You asked for it, and now the iconic Pennzoil scheme driven by Steve Park is here. Vote for @joeylogano and his @TooToughToTame #NASCARThrowback now until August 31: https://t.co/EXQvFyZxsa pic.twitter.com/59qnxMueu4
— Pennzoil (@Pennzoil) August 1, 2018
Media Engagement
Media Engagement
Media Engagement
Media Engagement
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9
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potential reach
360,000,000
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943,000
Awesome job @Team_Penske @joeylogano https://t.co/w6n7Ym7iqZ
— Dale Earnhardt Jr. (@DaleJr) July 31, 2018
One month until Darlington which means...It's throwback time.
— Pennzoil (@Pennzoil) July 31, 2018
Tune in to #NASCARAmerica on @NBCSports tonight at 5 pm EST to see @joeylogano reveal his #NASCARThrowback car with a special guest. @TooToughToTame #TeamJL pic.twitter.com/Rr6sTp70PI
I am so excited that @joeylogano will be running the Pennzoil/Steve Park throwback paint scheme that I created for him his rookie year! It's always been one of my favorite schemes,& Steve is such a great guy-he has always been such an inspiration to me! @TooToughToTame pic.twitter.com/US30ydLCUV
— Sam Bass (@sambassartist) August 1, 2018
It's #NASCAR Throwback weekend at @TooToughToTame. What does it take to get a throwback paint scheme onto the racetrack? A lot of time, meetings and secrecy. We follow the path of @joeylogano's Steve Park tribute. https://t.co/b6GViHVsmz
— Ryan McGee (@ESPNMcGee) August 31, 2018
.@joeylogano will drive Steve Park's Pennzoil car as a throwback at Darlington! #NASCARAmerica pic.twitter.com/OOnkAFTTCu
— NASCAR on NBC (@NASCARonNBC) July 31, 2018
Tune In Tonight as I unveil my @shellracingus @Pennzoil @TooToughToTame paint scheme on @NASCARonNBC at 5PM on NASCAR America! pic.twitter.com/KO5WFthmqM
— Joey Logano (@joeylogano) July 31, 2018
Logano's @TooToughToTame throwback scheme will honor Steve Park. pic.twitter.com/ynJLQFWzXu
— Jayski (@jayski) July 31, 2018
Joey Logano's Darlington throwback is a tribute to Steve Park. pic.twitter.com/xybqGoGOkZ
— FOX: NASCAR (@NASCARONFOX) August 1, 2018
Bringin' the 🔥 with this one, @Team_Penske!@JoeyLogano's #NASCARThrowback scheme unveiled: https://t.co/u81bmTYgiI pic.twitter.com/MKubYulwNJ
— NASCAR (@NASCAR) July 31, 2018
.@joeylogano to honor Steve Park with @Pennzoil #NASCARThrowback paint scheme for #BojanglesSo500 @TooToughToTame
— Motor Racing Network (@MRNRadio) July 31, 2018
STORY: https://t.co/OWhHen1WaD#NASCAR | #AskMRN pic.twitter.com/fBBj6WKrQI