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Media Coverage


2018 NASCAR Championship

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Media Coverage


2018 NASCAR Championship

Broadcast Media Value

The on-track and on-broadcast exposure that the championship race delivered to the Shell and Pennzoil brand was terrific. The below doesn’t include shoulder programming (recap shows, highlights etc.) so the number is likely higher.


$10,917,692


Example of Locations during broadcast:

  • $3,000,000M Hood

  • $1,700,000M Upper Rear Quarter Panel

  • $1,500,000M In-Car Camera (Value received due to Coca-Cola In-Car Camera)

Video Clips


NBCSN NASCAR America

Sports Illustrated NOW

Live with Kelly and Ryan

Ford Performance

Tonight Show with Jimmy Fallon

The Drive

Social Media

Examples and Paid Campaign Support


impressions

2,531,156

engagements

56,777


Audio Clips


NBC Sports Radio

David Glenn Show

Sports Byline

Print and Banner


Joey Logano's Championship Validates His Place in this Era |  View Full Article

Joey Logano's Championship Validates His Place in this Era | View Full Article

Joey Logano Wins 2018 Monster Energy NASCAR Cup at Homestead |  View Full Article

Joey Logano Wins 2018 Monster Energy NASCAR Cup at Homestead | View Full Article

USA Today

USA Today Online

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Display Network Banners

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Employee Engagement


Employee Engagement

Employee Engagement


Employee Engagement

Victory Tour

To celebrate the 2018 MENCS Championship with the team in the Southeast, we identified 8 strategic locations to showcase the #22 Shell-Pennzoil Ford Fusion along with the championship trophy.