Media Coverage

2018 NASCAR Championship

Broadcast Media Value

The on-track and on-broadcast exposure that the championship race delivered to the Shell and Pennzoil brand was terrific. The below doesn’t include shoulder programming (recap shows, highlights etc.) so the number is likely higher.

$10,917,692

Example of Locations during broadcast:

$3,000,000M Hood
$1,700,000M Upper Rear Quarter Panel
$1,500,000M In-Car Camera (Value received due to Coca-Cola In-Car Camera)

Video Clips

NBCSN NASCAR America

Sports Illustrated NOW

Live with Kelly and Ryan

Ford Performance

Tonight Show with Jimmy Fallon

The Drive

Social Media

Examples and Paid Campaign Support

impressions

2,531,156

engagements

56,777

An amazing season comes to a close. Congrats @joeylogano on a world-class performance! pic.twitter.com/uI2hVbXKiR
— Shell Oil Company (@Shell_US) November 19, 2018

.@JoeyLogano was on the sidelines in Charlotte. pic.twitter.com/OYEybJf2GE
— FOX: NASCAR (@NASCARONFOX) November 26, 2018

👍🏻🏁💨 https://t.co/Zr3DEkxmK9
— Joey Logano (@joeylogano) November 15, 2018

What a night! Thanksgiving dinner for 100 deserving families from @StartOffSmart, amazing partners and surprise donations! Thank you all! #TeamJL #NASCAPlayoffs pic.twitter.com/Xxnr1LgGDy
— JoeyLoganoFoundation (@JoeyLoganoFDN) November 18, 2018

Joey Logano gives a heartfelt speech as the 2018 NASCAR Cup Series champion. pic.twitter.com/hi5CSFjoZ2
— FOX: NASCAR (@NASCARONFOX) November 30, 2018

Look out, New York City! 👀

Go behind the scenes with @joeylogano as he tours the Big Apple after winning his first title. pic.twitter.com/LbZR8BgSYJ
— NASCAR (@NASCAR) November 22, 2018

The @JoeyLoganoFDN receives signficant donation to assist with delivery of nationwide programs

More: https://t.co/q3PVqT9Pgz #NASCAR
— Chris Knight ツ (@Knighter01) November 19, 2018

Hanging out w/ #NASCAR Champ @joeylogano who is in @HoustonTX & has been talking w/ employees & signing autographs at @Shell_US @shellracingus pic.twitter.com/1NVvvbHfdJ
— Jerry Jordan (@JerryJordan_KTT) December 11, 2018

That feeling when you wake up a @NASCAR champion. #TeamJL pic.twitter.com/hBiM3lJbts
— Team Penske (@Team_Penske) November 19, 2018

On-air with @JennyMcCarthy on @SIRIUSXM #NYCmediaDay #NASCAR pic.twitter.com/0gZ4tWnE8x
— Joey Logano (@joeylogano) November 20, 2018

You can't beat a trip to @LiveKellyRyan!#TeamJL | #KellyandRyan pic.twitter.com/F2LZ5ykAED
— NASCAR (@NASCAR) November 21, 2018

.@joeylogano named 2018 Comcast Community Champion of the Year for his work with the @JoeyLoganoFDN.

Learn more: https://t.co/NKNFcig61v #TeamJL pic.twitter.com/0DNIgG9gbj
— NASCAR (@NASCAR) November 16, 2018