Media Coverage
2018 NASCAR Championship
Media Coverage
2018 NASCAR Championship
Broadcast Media Value
The on-track and on-broadcast exposure that the championship race delivered to the Shell and Pennzoil brand was terrific. The below doesnβt include shoulder programming (recap shows, highlights etc.) so the number is likely higher.
$10,917,692
Example of Locations during broadcast:
$3,000,000M Hood
$1,700,000M Upper Rear Quarter Panel
$1,500,000M In-Car Camera (Value received due to Coca-Cola In-Car Camera)
Video Clips
NBCSN NASCAR America
Sports Illustrated NOW
Live with Kelly and Ryan
Ford Performance
Tonight Show with Jimmy Fallon
The Drive
Social Media
Examples and Paid Campaign Support
impressions
2,531,156
engagements
56,777
An amazing season comes to a close. Congrats @joeylogano on a world-class performance! pic.twitter.com/uI2hVbXKiR
— Shell Oil Company (@Shell_US) November 19, 2018
.@JoeyLogano was on the sidelines in Charlotte. pic.twitter.com/OYEybJf2GE
— FOX: NASCAR (@NASCARONFOX) November 26, 2018
ππ»ππ¨ https://t.co/Zr3DEkxmK9
— Joey Logano (@joeylogano) November 15, 2018
What a night! Thanksgiving dinner for 100 deserving families from @StartOffSmart, amazing partners and surprise donations! Thank you all! #TeamJL #NASCAPlayoffs pic.twitter.com/Xxnr1LgGDy
— JoeyLoganoFoundation (@JoeyLoganoFDN) November 18, 2018
Joey Logano gives a heartfelt speech as the 2018 NASCAR Cup Series champion. pic.twitter.com/hi5CSFjoZ2
— FOX: NASCAR (@NASCARONFOX) November 30, 2018
Look out, New York City! π
— NASCAR (@NASCAR) November 22, 2018
Go behind the scenes with @joeylogano as he tours the Big Apple after winning his first title. pic.twitter.com/LbZR8BgSYJ
The @JoeyLoganoFDN receives signficant donation to assist with delivery of nationwide programs
— Chris Knight γ (@Knighter01) November 19, 2018
More: https://t.co/q3PVqT9Pgz #NASCAR
Hanging out w/ #NASCAR Champ @joeylogano who is in @HoustonTX & has been talking w/ employees & signing autographs at @Shell_US @shellracingus pic.twitter.com/1NVvvbHfdJ
— Jerry Jordan (@JerryJordan_KTT) December 11, 2018
That feeling when you wake up a @NASCAR champion. #TeamJL pic.twitter.com/hBiM3lJbts
— Team Penske (@Team_Penske) November 19, 2018
On-air with @JennyMcCarthy on @SIRIUSXM #NYCmediaDay #NASCAR pic.twitter.com/0gZ4tWnE8x
— Joey Logano (@joeylogano) November 20, 2018
You can't beat a trip to @LiveKellyRyan!#TeamJL | #KellyandRyan pic.twitter.com/F2LZ5ykAED
— NASCAR (@NASCAR) November 21, 2018
.@joeylogano named 2018 Comcast Community Champion of the Year for his work with the @JoeyLoganoFDN.
— NASCAR (@NASCAR) November 16, 2018
Learn more: https://t.co/NKNFcig61v #TeamJL pic.twitter.com/0DNIgG9gbj
Audio Clips
NBC Sports Radio
David Glenn Show
Sports Byline
Print and Banner
Joey Logano's Championship Validates His Place in this Era | View Full Article
Joey Logano Wins 2018 Monster Energy NASCAR Cup at Homestead | View Full Article
USA Today
USA Today Online
Display Network Banners
![2018-11-19_16-32-48[1].png](https://images.squarespace-cdn.com/content/v1/58b5c010725e25edec8f1a87/1544799409039-KGG2OC98NLIBBB8UOCCY/ke17ZwdGBToddI8pDm48kB5YqSSqMS4jrmQZ7s5nh1l7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QHyNOqBUUEtDDsRWrJLTmguE82VOW6gkNlBrDSf1Xb_KzQXaPgVXX70qcL46i9_ypmkkU8S5VyexCXBIbcQEE/2018-11-19_16-32-48%5B1%5D.png)
![2018-11-19_16-34-23[1].png](https://images.squarespace-cdn.com/content/v1/58b5c010725e25edec8f1a87/1544799412334-EAL7NNNI8RE5K9621NAR/ke17ZwdGBToddI8pDm48kG02SmoeevMQRyh0tmTVfWUUqsxRUqqbr1mOJYKfIPR7XwrA8kppQOKviAkmJK9CHboFd9iwF0xUPsKoMZ8qyy7WRUehIxIE9HxFSVRy9Phdspd8e3xTmY4tjMilcs-t0b5koR3GhIhUYezvwycatuo/2018-11-19_16-34-23%5B1%5D.png)
Employee Engagement
Employee Engagement
Employee Engagement
Employee Engagement
Victory Tour
To celebrate the 2018 MENCS Championship with the team in the Southeast, we identified 8 strategic locations to showcase the #22 Shell-Pennzoil Ford Fusion along with the championship trophy.
