Welcome
2018 Rotella Cup Activation
Welcome
2018 Rotella Cup Activation
2018 Rotella Cup
The greatest season of Shell Rotella Cup competition came to its conclusion over a three-day, often-wet, always-wild weekend at the National Tractor Pulling Championships in Bowling Green, Ohio. The August 16-18, 2018 event, beset by precipitation during three of its five sessions, still managed to award its winners in the Cup Series presented by O'Reilly Auto Parts.
The original Rotella Cup started with 4 main events throughout the season with great success. Demonstrating a deepening commitment to National Tractor Pullers Association Championship Pulling and its Grand National competitors, Shell Rotella has developed the Cup to award $54,000 across all 13 divisions on the Association’s premier circuit in 2018, covering 10 marquee events. Shell Rotella and O’Reilly’s also partnered to award one puller per division with a $100 O’Reilly’s gift card at each Shell Rotella Cup event. The “O’Reilly’s Hardest Working Puller” is awarded to a puller in each division who has the greatest accumulative pulling distance across the entire event.
Check out the interactive map below to explore the locations of the Cup.
Content and Engagement
Content and Engagement
Content and Engagement
Content and Engagement
Recap Video
Take a 2-minute ride to relive all of the excitement from the final round of the Rotella Cup in Bowling Green, OH.
Reaching the Right Audience
O’Reilly Auto Parts was presenting sponsor of the Shell Rotella Cup for the third consecutive year, extending the onsite activation to strategic retail locations around the events. Shell Rotella also partnered with O’Reilly’s and the NTPA to distribute highly targeted ads during each Rotella Cup event to help drive traffic to those retail locations in each market. Scroll down a bit to see a sample of the leading 3 posts announcing appearances at in-market O'Reilly's that generated significant organic social media impact.
Hospitality, Professional Appearances and More
The Shell Rotella team once again played host to customers at the 3 NTPA Super National events, providing tickets & hospitality throughout each weekend. The tents, cold drinks and delicious food were hits in the NTPA Paddock and generated a natural place for fans, customers and competitors to come together.
Adding another layer of activation to the O’Reilly Auto Parts partnership, Koester Racing & Corzine Motorsports made in-market appearances at key locations throughout the Shell Rotella Cup calendar.
Targeted Product Ads Leveraging Geofencing Technology
This data encompases the summer season between 06.01.18 and 09.16.18. You can view screenshots below of what fans and customers were seeing on their smartphones during competition weekends.
| Impressions | Clicks | Click Through Rate | Spend |
|---|---|---|---|
| 305,032 | 452 | 0.15% | $657.99 |
organic social
impressions
30,303
organic social
engagements
2,520
Rotella Cup Results
Rotella Cup Awards
Rotella Cup Results
Rotella Cup Awards
Rotella Cup Winners
Scroll through the gallery to view the winners of each class. The winners were announced with the culmination of the Rotella Cup happening in Bowling Green, OH. We have also showcased the podium of each class below, along with a special celebration of the O'Reilly's Hardest-Working Pullers across the year.
| Super Stock Diesel | ||
|---|---|---|
| Competitor | Tractor/Truck | Award |
| Stan & Steve Blagrave (Ackerly, Texas) | Red Horse | $3,000 |
| Colin Ross (Waynesburg, Pennsylavnia) | Triple Bypass | $2,000 |
| Travis Schlabach (Marengo, Iowa) | Bone Twister | $1,000 |
| Two Wheel Drive | ||
| Competitor | Tractor/Truck | Award |
| Randy Petro (Camden, Ohio) | Kathy's Komplaint | $3,000 |
| Jessie Petro (Camden, Ohio) | Buckeye Hauler | $2,000 |
| Sean & Trevor Blagrave (Ackerly, Texas) | Wild Horse | $1,000 |
| Four Wheel Drive | ||
| Competitor | Tractor/Truck | Award |
| Jim & Paul Holman (Wauseon, Ohio) | 4 Play | $3,000 |
| Peyton Davis (Tappahannock, Virginia) | Young Gun | $2,000 |
| Tyler Cobb (Bartow, Georgia) | Bandit | $1,000 |
| Modified Mini | ||
| Competitor | Tractor/Truck | Award |
| Berrie & Bertus Boer and Bart Sluis (Ysselmuiden, Netherlands) | Bobcat Jr. | $3,000 |
| Gert & Wim Dingerink (Apeldoorn, Netherlands) | Lambada | $2,000 |
| Adam Bauer (Paton, Iowa) | Iron Toy | $1,000 |
| Unlimited | ||
| Competitor | Tractor/Truck | Award |
| Adam Bauer (Paton, Iowa) | Cross Threadede | $3,000 |
| Chuck Knapp (Charles City, Iowa) | Screamin' D | $2,000 |
| Ricky Rose (Glencoe, Minnesota) | Giddy Up | $1,000 |
| Light Super Stock | ||
| Competitor | Tractor/Truck | Award |
| Brian Korth (Beaver Dam, Wisconsin) | Considered Armed & Dangerous | $1,500 |
| Adam Spiegelberg (Weyauwega, Wisconsin) | Detonator Black | $1,000 |
| Jason Hootman (Corfu, New York) | The Commander | $500 |
| Super Stock Open | ||
| Competitor | Tractor/Truck | Award |
| John Strickland (Clinton, North Carolina) | Get a Load of That II | $1,500 |
| Brent Payne (Hamilton, Ohio) | Get a Load of That | $1,000 |
| Jordan Lustik (Eighty-Four, Pennsylvania) | Silver Bullet | $500 |
| Super Farm | ||
| Competitor | Tractor/Truck | Award |
| Stan Warda (Berrien Springs, Michigan) | Hammerin' Hank | $1,500 |
| Brady Ferris & Brook Ferris, Jr. (Addison, Michigan) | Absolutely Nuts | $1,000 |
| Dave Whelan (Tipton, Michigan) | My Last Excuse | $500 |
| Pro Stock | ||
| Competitor | Tractor/Truck | Award |
| Charles Pelletier (St. Armand, Quebec) | CP Dream II | $1,500 |
| Jason Svonavec (Rockwood, Pennsylvania) | Bootlegger | $1,000 |
| Mark Lawyer (New Castle, Indiana) | Rapped Up with a Vengeance | $500 |
| Super Stock Diesel 4x4 | ||
| Competitor | Tractor/Truck | Award |
| Carl Atley (Xenia, Ohio) | Lethal Weapon | $1,500 |
| Justin Gearhart (Kingston, Ohio) | Cream of the Crop | $1,000 |
| Shane Kellogg (Kenton, Ohio) | Trump | $500 |
| Super Semi | ||
| Competitor | Tractor/Truck | Award |
| Dean Holicky (Montgomery, Minnesota) | Mother Trucker | $1,500 |
| Ryan DeBroux (New Hampton, Wisconsin) | Playin' with Fire | $1,000 |
| Pat Eilen (Hampton, Minnesota) | Just Passin' Thru in Class | $500 |
| Light Unlimited | ||
| Competitor | Tractor/Truck | Award |
| Brandon Simon (Farley, Iowa) | Simon Sez | $1,500 |
| Craig Corzine (Assumption, Illinois) Steve Bollinger (Stonington, Illinois) |
Money Pit All Screwed Up | $1,000 |
| Keith Wayson Sr. (Harwood, Maryland) | Super Bee | $500 |
| Modified | ||
| Competitor | Tractor/Truck | Award |
| Doug Lively (State Center, Iowa) | Bank Robber | $1,500 |
| Ricky Rose (Glencoe, Minnesota) | Giddy Up | $1,000 |
| Bret Berg (Farmington, Minnesota) | Money Maker | $500 |
O’Reilly Hardest-Working Puller Award
Scroll through the gallery to view a selection of winners of the O’Reilly Hardest-Working Puller Award. We have the full photo album for download and if you would like to see more photos, please let us know.
| Competitor | Division |
|---|---|
| Blagraves/Red Horse (Benson, Tomah, Chapel Hill) Kent Payne/Super Rooster (Bowling Green) |
Super Stock Diesel |
| Jessie Petro/Buckeye Hauler (Benson, Ionia) Craig Corzine/Burn Notice (Tomah) Randy Petro/Kathy's Komplaint (Bowling Green) |
Two Wheel Drive |
|
Ted Skelton/The Rock (Benson) Carmen Foster/Foster Child (Tomah) Holmans/4 Play (Chapel Hill) Peyton Davis/Young Gun (Bowling Green) |
Four Wheel Drive |
|
Dingerinks/Lambada (Benson), Boers/Bobcat Jr. (Tomah) Chase Richardson (Chapel Hill) Jason Hathaway/Honkin' Donkey Gray (Bowling Green) |
Modified Mini |
|
Chuck Knapp/Screamin' D (Benson) Adam Bauer/Cross Threaded (Tomah, Bowling Green) Steve Boyd/Green Streak (Chapel Hill) |
Unlimited |
|
Brian Korth/Considered Armed & Dangerous (Tomah, Bowling Green) Korth/Excessive Force (Brandenburg) Adam Spiegelberg/Detonator Black (Langford) |
Light Super Stock |
|
John Strickland/GALOT II (Benson, Bowling Green) Josh Blackbourn/International Threat (Tomah) |
Super Stock Open |
|
Stan Warda/Hammerin' Hank (Benson, Rockwell) Brady Ferris/Absolutely Nuts (Ionia) Dave Whelan/My Last Excuse (Bowling Green) |
Super Farm |
|
Charles Pelletier/CP Dream II (Tomah, Brandenburg, Bowling Green) Cody Shay/Red Edge Pro (Chapel Hill) |
Pro Stock |
|
Justin Gearhart/Cream of the Crop (Benson, Bowling Green) Kent Crowder/Scheid Diesel (Tomah) Carl Atley/Lethal Weapon (Fort Recovery) |
Super Stock Diesel 4x4 |
|
Ryan DeBroux/Playin' with Fire (Hutchinson) Dan Prahl/Full Tilt (Tomah) Pat Eilen/Just Passin' Thru in Class (Ionia, Bowling Green) |
Super Semi |
|
Craig Corzine/Money Pit Screwed Up (Tomah) Brandon Simon/Simon Sez (Fort Recovery, Bowling Green) |
Light Unlimited |
|
Doug Lively/Bank Robber (Tomah, Bowling Green) Corey Kielmeyer/Double Trouble (Rockwell) |
Modified |