2019 Canadian Grand Prix
2019 Canadian Grand Prix
It was a full weekend of customer engagement during Round 7 of the F1 World Championship where we welcomed 70 special guests from 14 different customer groups to experience the world's premier series of motorsport first hand. Activities started during the week with the unveil of #ShellHouse on the infield of the Circuit.
The Circuit has reported completely sold out tickets Friday through Sunday counting more than 310,000 attendees through the weekend. Scroll through the interactive recap to relive the best moments from the weekend.
Shell and Pennzoil opened their fan engagement space to much excitement on Wednesday morning with a special visit from 4-time F1 World Champion and Ferrari driver Sebastian Vettel and Ferrari newcomer Charles Leclerc. Members of Shell’s scientific team and mobile track lab also came by to provide the media insight into what goes into such an elite technical partnership between two leading brands. #ShellHouse was a new concept for Canada this year and hosted fan activities all weekend long.
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Had another bucket list item checked off! Got to visit Pit Lane and see the @ScuderiaFerrari team up close! 🏎🏁 I’ll be around the rest of the weekend for the Canadian Grand Prix so make sure you check out the #ShellHouse where you can compete in challenges and win prizes! @ShellMotorSport #ShellPartner #ad
Top-tier hospitality, views and catering welcome over 70 guests at the Circuit Gilles Villeneuve throughout the weekend. Guests could relax in the shade, soak up the sun, enjoy first class food and beverage and enjoy the action from some of the best seats in the house. We hosted guests in both the Paddock Club and Elite Suites.
Our group was also among the first people in the beautiful new Paddock Club building in Montreal.
Friday, Saturday and Sunday, guests were offered the opportunity to join for a 30-minute tour of the F1 Paddock, Ferrari garage, Alfa Romeo garage and Shell Track Lab. This access is extremely exclusive in Formula 1 and we expanded it more than ever in 2019. We even were able to offer leadership and top customers the opportunity to watch practice and qualifying from inside the Alfa Romeo garage, something only a handful of people get to experience.
Guests gained insight into the extreme conditions F1 teams operate under. Members of the Shell Fuel Scientist team brought guests into the Shell Track Lab and told them all about their work, which is the first half of the Track to Road story.
Saturday and Sunday brought the race right to the suite where Ferrari team members came up to share more about the weekend preparations.
Prior to arriving in Montreal, guests were sent branded and personalized emails letting them know of their many transportation options throughout the weekend. On Friday and Saturday, there were shuttles running every hour in the morning between the circuit and the hotel. On Sunday, guests had two morning options to arrive at the circuit and were all escorted back after in a safe manner.
Select VIPs hosted in the Elite Suites and Paddock Club were back downtown at the Westin Hotel within 30 minutes following the race.
In an effort to continually improve the guest experience, we surveyed the guests to get an understanding of how everything went during the weekend. We collected some excellent feedback and comments, summarized below.
🏁"Long term relationship adds value when we tell the brand story."
🏁“I believe that this experience really brings to life the technical relationship between Shell and Ferrari in a way that an ad could not... The Track Lab scientists legitimized and deepened the claims. The depth of the Ferrari relationship reinforced the quality of the relationship and fuel.”
🏁"Glad to be a partner."
🏁"Deepened it by experiencing the "story" as I was engaged the entire time"
🏁"No the same as I am proud of our company."
🏁“Earlier invitation [for customers] to book flights.”
🏁"Expand this level of service to other races."
🏁"Offer more opportunities for partners to experience races either with sales contests or CSI contests. Allowing other people to experience things like this."
For more information on these responses, or to see the full survey results, please don't hesitate to leave us your email in the box at the bottom of the page. We will get back to you soon!