19LAS1mt1958.jpg
19LAS1rj_5762.jpg
DSC_7594-light.jpg
MicrosoftTeams-image (4).png
19LAS1mt1720.jpg
19LAS1mt1958.jpg

Welcome


Pennzoil 400 Activation Summary

SCROLL DOWN

Welcome


Pennzoil 400 Activation Summary

Welcome

Las Vegas, NV: March 1-3, 2019

Pennzoil welcomed employees, partners and customers from around the Americas to experience the second annual Pennzoil 400 presented by Jiffy Lube at Las Vegas Motor Speedway. 462 guests arrived to take part in the ultimate experience for the weekend. They represented 69 different customers and business units across a variety of industries. It all started by checking into the beautiful Cosmopolitan Resort & Casino for a customer reception Saturday night and continued Sunday with remarkable behind-the-scenes access to NASCAR.

Pennzoil also brought together an impressive group of celebrities and influencers to bring the brand to life on and off the track with #PennzoilNation. The media was buzzing all weekend to see live drifting demonstrations, Q&A's with NASCAR and NHRA drivers, multiple showcars, and capture fans getting autographs from #22 Pennzoil Mustang driver, Joey Logano. The weekend was topped off with Joey’s first points-paying win of the season, securing a slot in 2019’s playoffs and putting the Pennzoil Ford Mustang in Victory Lane at the Pennzoil 400 presented by Jiffy Lube.

Recap video provided by Flat 12 Gallery

Joey Logano drove the #22 Pennzoil Ford Mustang to Victory Lane in the Pennzoil 400 for the first time on March 3, 2019 at Las Vegas Motor Speedway.

Joey Logano drove the #22 Pennzoil Ford Mustang to Victory Lane in the Pennzoil 400 for the first time on March 3, 2019 at Las Vegas Motor Speedway.

Unknown-3.jpeg

total
guests

462

customer groups
respresented

69

media
placements

153

media placement
impressions

140,499,155


Pennzoil On the Track

19LAS1jh_07876.jpg

While everywhere around the track was unmistakably Pennzoil, so was the competition on the track. Custom, striking paint-outs were developed over the last year to be featured on the #22 Ford Mustang of Joey Logano and the #12 of Ryan Blaney.

Pennzoil had the primary paint-out for the #22 and a co-primary position on the #12. The driver's fire suits matched, and they could be seen in Pennzoil yellow on broadcast TV interviews during driver introductions and during post-race coverage.


 

There are still numerous articles and recaps coming in from around the event, so please keep this link handy to see the updated content.

 
19LAS1rj_5762.jpg

Guest Experience


Guest Experience

Guest Experience


Guest Experience

Saturday Customer Reception

The Cosmopolitan Resort & Casino hosted the entire group for the weekend, and its amenities didn't disappoint. The premium experience at the hotel came to a peak when all 462 guests joined together in the Belmont Ballroom for a mix & mingle style reception. The evening featured welcoming remarks from Shell-Pennzoil leadership including Carlos Maurer, Patty Lanning, Layla Baughn, Jim McCormick and Jaclyn Chastain. They walked guests through the unique benefits of being partners with Team Penske, who were excited to learn more about what it takes to compete at the highest level. Pennzoil special guests and influencers such as NHRA superstars Antron Brown, Leah Pritchett and Matt Hagan spent time hanging out with guests.

DSC_7521-light.jpg
DSC_7508-light.jpg
20190228_192633.jpg

Pennzoil influencer Jeff Allen then went a little deeper about what goes on underneath the hood with #22 Pennzoil Ford Mustang driver Joey Logano and his crew chief Todd Gordon. Guests loved to hear about the strategy Team Penske was taking the weekend on with in addition to the technical elements of how the right lubricants make a big difference to performance on race day.

Featuring Customers and Leadership

69 different customer groups were engaged through the Pennzoil 400. A selection of this group of customers and partners are featured below.

Sunday, March 3 | Race Day

The group started early with an exciting day of activities ahead of them. The title sponsorship of the race offered up a host of unique hospitality and engagement opportunities for Pennzoil, and every one of them was taken to full advantage. We all traveled to Las Vegas Motor Speedway together in a professional 5-bus caravan with access right on the infield of the track behind the famous Neon Garage. Guests were then escorted to their unique place to experience the race including in the Luxury Suites, Turn 1 High Roller and Infield Hospitality. 

Besides the spread of different hospitality experiences, this event offered Pennzoil another level of VIP access. The most important elements of the race were held by Pennzoil employees, partners or customers - bringing them closer than ever to the action. 

Luxury Suites

185 top-performing customers enjoyed perfect start/finish line views and the ultimate VIP experience in the speedway suites. Joey Logano stopped by before the race to answer a few more detailed questions from guests. There was also a special appearance from Roger Penske before the race.

Turn 1 High Roller

Not every race experience comes with a setup like the High Roller space at Las Vegas Motor Speedway. A custom-built, two-story basecamp nestled right up against Turn 1 where 30 guests had the ultimate closeness to the race. Guests had a special visit from Ryan Blaney, driver of the #12 Pennzoil Menards Ford Mustang. The up-and-coming superstar stopped by in the morning for a chat, photos, and autographs. 

Infield Hospitality

For the first time ever, we invited 250 guests to come together inside the NASCAR Xfinity Series Garage for a unique hospitality experience. Ryan Blaney stopped by to share his preparation for the race and sign autographs. 

VIP Exclusive Access

Besides the spread of different hospitality experiences, this event offered Pennzoil another level of VIP access. The most important elements of the race were held by Pennzoil employees, partners or customers - bringing them closer than ever to the action. 

DSC_7594-light.jpg

Pennzoil Nation


#PennzoilNation

Pennzoil Nation


#PennzoilNation

Pennzoil Nation Footprint

Click through some of the most popular posts from the weekend including those from Antron Brown, Leah Pritchett, Matt Hagan, Vaughn Gittin Jr., Joey Logano, Skidmarks Podcast, and more.

MicrosoftTeams-image (4).png

Earned Media Coverage


Earned Media Coverage

Earned Media Coverage


Earned Media Coverage

Earned Media Results

Exceptional activation programs for Pennzoil opened the door to mainstream media coverage that extended far beyond the motorsports world. SportsBusiness Daily reported that the Pennzoil 400 was the most-watched sporting event of the weekend, and earned a total of 9,200,000 viewers on FOX, according to NASCAR Analytics and Insights.

media
placements

153

media placement
impressions

140,499,155

media placement
engagement

98%

unique tv
viewers

9.2M


 
 

Integrated Grand Marshals

NHRA superstars and Pennzoil influencers Matt Hagan and Leah Pritchett integrated into the Pennzoil 400 nicely as the special two to start the race with the command “Drivers, start your engines!” They were present throughout the weekend at the Speedway to engage with fans, sign autographs at the driver’s meeting, appear on NASCAR Trackside Live and more.

Antron Brown kicks of the Pennzoil Instagram takeover on pit road.
 
 

Broadcast Clips

Joey Logano featured on ESPN's Golic and Wingo for a nine minute interview ahead of the Pennzoil 400.

19LAS1mt1720.jpg

Guest Feedback


Guest Feedback

Guest Feedback


Guest Feedback

Testimonials

"I just wanted to pass on my sincere thanks for all of your work this weekend. I know the customers truly enjoyed themselves. [We] also managed to have a lot of fun as well. Thanks again for your support and professionalism."

"Wanted to drop a note to once again say thanks. The hospitality presented to [us] was over the top. The hotel accommodation were incredible. The cocktail party with Pennzoil and Joey Logano was an awsome experience. That leads us to the race experience. The race experience was almost head spinning. Every single person we met with the Shell/Pennzoil race experience was so nice. The event was so well organized, from our stand point anyway. The execution was incredible.

We were left with such an impression of the integrity of everyone we came across. We respect and appreciate doing business with Perkins. Experiencing something like this kind of left us feeling that there is a reason Perkins does so well with Shell. What an incredible organization they have. "

"Thank you very much for the spectacular event. We really enjoyed the entire weekend, so many fun surprises along the way! We felt very well taken care of and appreciate all the hard work that went into such a fantastic event."

Highlighted Comments from Guest Survey

What did you like most about the event?

✅”That my customers were actually engaged in the entire race day experience including watching the entire race!”

✅”The Shell/Pennzoil people. The way everyone treated us as guests was incredible. The weekend in its entirety was “epic.” Meeting and getting a picture with Joey Logano was great. It was a warm and welcoming event. The hospitality shown to us was something special.”

✅”Directions and itinerary were easy, concise while keeping the event truly unique and special.”

✅”I think riding in the pace car prior to the event was the most fun. Interacting with other Jiffy Lube franchisees, and the JLI leadership team was excellent!”

✅”Everything was well planned out. It allowed us to take a tour as well as have some personal time prior to the race itself. What a full and wonderful day.”

✅”Well organized - My customers loved experience and access to the drivers too.”


How do you think this sponsorship relates to sales?

💼”Having our name in front of millions is invaluable. That fact that Team Penske/Pennzoil won the race is icing on the cake from a sales perspective.”

💼”If this proves to be extremely beneficial, e.g. good ROI, then I would suggest book ending another race sponsored by PZL in the fall. Keep providing similar experiences for our customers.”

💼”Interaction with clients I felt created a bonding, value and commitment to the relationship”

💼”Increase the number of suite tickets for the indirect channel. We will use this event next year to leverage new business.”

💼”I always have had tremendous respect and am very thankful that Shell/Pennzoil included Jiffy Lube as part of the 400. It has strengthened my support and love of the brand and the business.”