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Charlotte ROVAL Trackside PR Activities

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Charlotte ROVAL Trackside PR Activities

Chevrolet at the Charlotte ROVAL | October 5-11, 2020

In August the Trackside PR team executed a successful video and media package that highlighted the Corvette Racing team and specifically driver Jordan Taylor working with the Hendrick Motorsports teams to prepare for the unknown Daytona Road Course track at the Chevrolet DiL Simulator. Following that success, Trackside formulated a plan to create a weeks-long media barrage when the Chevy Engineering team would use those same tools from the NASCAR side of the house to help the Corvette Racing team that was about to tackle the tricky Charlotte ROVAL. The plan started with a media availability Zoom call on Monday, October 5th that featured Jordan Taylor (No. 3 Corvette) and Chase Elliott (No. 9 NAPA Chevrolet Camaro ZL1-1LE) together that was hosted by Trackside, but promoted and supported by NASCAR/IMSA Communications.

Approximately 25 media attended in person, and then the full Zoom interview was recorded and transcribed. The transcription submitted to all media in NASCAR and IMSA along with a link to view the Zoom interview if they missed it, later that day. 

Then on Wednesday, a video shot and produced by Trackside that featured Corvette Racing Team Manager Ben Johnson was distributed to the media that  further solidified the Chevy Engineering team’s efforts from an earlier ROVAL test of the NASCAR and SportsCar teams working together to maximize preparation for the race. In the end, the icing on the cake was that the No. 3 Corvette Racing team captured the victory on Saturday at the ROVAL, while Chase Elliott cruised to his second straight victory at the same Charlotte Motor Speedway road course.

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pre-race Zoom press conference

Coordinated appearances of Jordan Taylor and Chase Elliott to be featured in the official press conference along with additional footage of Jordan Taylor’s ROVAL preparation. Video segments seen below.

Jordan Taylor with NBCSN ahead of the IMSA Charlotte Roval race.

Corvette + NASCAR Tech-Sharing Video

Corvette Racing team manager Ben Johnson talks about how Chevrolet NASCAR engineering is aiding the Corvettes ahead of this weekend's IMSA race at the Charlotte ROVAL.

Additional Media Placements

Click through to read the full coverage.

Weekend @CorvetteRacing Social Media Coverage

We built and provided race tune-in graphics to drivers across social channels, supplied qualifying quotes and report to Trackside media list, supplied win quotes and separate post-race reports to Trackside media lists and coordinated the post-race call-in with IMSA Radio for Jordan Taylor. Here are the highlights.