Welcome
2020 Feeding America Support
Welcome
2020 Feeding America Support
Welcome back to the track
On Sunday, May 17th, NASCAR returned to the track at the Darlington Real Heroes 400, becoming one of the very first professional sports to return to their main stage after a lengthy closure. NASCAR, FOX and the greater community supporting the sport followed carefully thought out precautions to prioritize safety, as they always do. The Wall Street Journal featured the starting lap on Monday’s (May 18) front page.
Sunday’s race was the most watched competitive sports event on TV since the 2020 Daytona 500, and the most watched non-Daytona NASCAR Cup race since 2017 (Atlanta) with 6.32 million viewers tuning in. This equated to six markets growing their NASCAR viewership by at least 100% compared to the last race before the shutdown.
total viewers • May 17 • Darlington
6,323,000
total viewers • May 20 • Darlington
2,080,000
total viewers • May 24 • Charlotte
3,960,000
key market ratings growth
Los Angeles • 150%
San Francisco • 130%
Chicago • 127%
Philadelphia • 112%
Milwaukee • 100%
Providence • 100%
Joey Logano Announcing the Initiative
Shell is also providing 2.5 million* meals to help fight hunger in communities in need via a direct donation of $250,000 to Feeding America®. But for Fuel Rewards Program Members - all they have to do is go to fuelrewards.com/moreforgood and they will also have the opportunity to make a donation to Feeding America themselves. Just $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.
To date, Shell in the US has contributed more than $2 million to support COVID-19 relief efforts across the country. The Feeding America logo will be carried on the No. 22 Shell-Pennzoil Ford Mustang race car at the next three NASCAR Cup Series events (Darlington 5/20, Charlotte 5/24 & Charlotte 5/27).
Media Engagement
Media Engagement
Media Engagement
Media Engagement
Social Media and Media Coverage
The motorsports media was excited to cover racing again along with the numerous initiatives the community has started to provide relief. Shell received positive feedback for their work with Joey Logano, Team Penske and Feeding America on opening weekend.
The race was the most watched competitive sports event on TV since the 2020 Daytona 500, and the most watched non-Daytona NASCAR Cup race since 2017 (Atlanta) with 6.32 million viewers tuning in.
Six markets grew their NASCAR viewership by at least 100% yesterday compared to the last race before the shutdown:
— Michael Mulvihill (@mulvihill79) May 18, 2020
Los Angeles 150%
San Francisco 130%
Chicago 127%
Philadelphia 112%
Milwaukee 100%
Providence 100%
A big day for live sports … @NASCARonFOX returns in style.
— FOX Sports PR (@FOXSportsPR) May 18, 2020
Next NASCAR Cup Series race: Toyota 500, Darlington Raceway
Wednesday, May 20 | 7:30 PM ET | FS1 & FOX Sports app pic.twitter.com/9maSAkje6E
View Sports Media Watch Coverage >
Check out this video by @joeylogano regarding what @Shell_US is doing this weekend @TooToughToTame to bring attention to @FeedingAmerica and how you can help too! pic.twitter.com/UKRMw6biIc
— Shell Racing US (@shellracingus) May 15, 2020
Yesterday's race was the most watched competitive sports event on TV since Daytona 500, and most watched non-Daytona NASCAR Cup race since 2017 (Atlanta).
— Adam Stern (@A_S12) May 18, 2020
➖ Top five markets:
1) Greensboro - 9.5
2) Charlotte - 9.1
3) Indy - 8.9
4) Nashville - 6.7
5) Jacksonville - 6.4 pic.twitter.com/7MVo61KKou
View NBC Sports Coverage >
To all the COVID-19 Frontline workers, Thank You for all that you’ve done for us! This weekend, we race for you!#NASCARisBack #TheRealHeroes pic.twitter.com/vps2gShX1w
— Joey Logano (@joeylogano) May 15, 2020
Shell Leverages NASCAR and Team Penske Relationship to Advance Support of Feeding America – Pit Stop Radio News https://t.co/bQuLgCckKY
— Tim Disspain (@tdlineman) May 15, 2020
Joey Logano is honoring ER RN Aaron Allred of Desert Springs Hospital in Las Vegas on the No. 22 today! https://t.co/wa6rE0VBga
— Las Vegas Motor Speedway (@LVMotorSpeedway) May 17, 2020
A look at Monday's #Philadelphia Daily News sports back page cover (@PhillyDailyNews@PhillyInquirer)
— Luke Reasoner 🏡 (@lukereasoner) May 18, 2020
>>> SUBSCRIBE HERE:https://t.co/DnGW2LbYPy#Coronavirus #76ers #NASCAR #COVID19 #Darlington #NASCARIsBack #zoom pic.twitter.com/o6wkCv6BDl
We couldn't have said it better ourselves, @JoeyLogano! Thank you and @Shell_US for supporting our neighbors in need as we face this difficult time together. 🧡
— Feeding America (@FeedingAmerica) May 20, 2020
6.32 million viewers for Sunday. .... for some comparison, Vegas was 5.5 million, California was 4.78. million ... first 20 laps of Sunday Daytona 500 was 10.935M .. #nascar @NASCARONFOX https://t.co/9ibtvIrTmV
— Bob Pockrass (@bobpockrass) May 18, 2020
View Yahoo Sports Coverage >