Welcome

Las Vegas, NV: February 21-23, 2020

Pennzoil welcomed employees, partners and customers from around the Americas to experience the third annual Pennzoil 400 presented by Jiffy Lube at Las Vegas Motor Speedway. Over 700 guests arrived to take part in the ultimate experience for the weekend. They represented 70+ different customers and business units across a variety of industries.

Pennzoil also brought together an impressive group of celebrities and influencers to bring the brand to life on and off the track inside the Pennzoil Proving Grounds. The media was buzzing all weekend to see live drifting demonstrations, Q&A's with NASCAR drivers, multiple showcars, and capture fans getting autographs from #22 Pennzoil Mustang driver, Joey Logano. The weekend was topped off with Joey’s first points-paying win of the season, securing a slot in 2020’s playoffs and putting the Pennzoil Ford Mustang in Victory Lane at the Pennzoil 400 presented by Jiffy Lube.

Pennzoil On the Track

Broadcast TV:
We experienced exponential growth due to Joey’s win!

• FOX TV earned 5.5 million viewers for the Pennzoil 400, up 8% from last year’s 2nd NASCAR Cup Series race

• TV Ratings 3.2, 10% growth YoY

• TV Pennzoil & Jiffy Lube Brand Exposure Media Equivalency (Team Penske + LVMS): $23M

  • TV Broadcast Value of Pennzoil Sponsor Branded Assets (SMI/Track) $9.6M, 29% growth YOY

  • TV Broadcast Value of Jiffy Lube Sponsor Branded Assets (SMI/Track) $2M, 3400% growth YOY

  • TV Pennzoil Brand Exposure Media Equivalency (Team Penske) $11.2M, 41% growth YOY

  • TV Jiffy Lube Brand Exposure Media Equivalency (Team Penske) $158K

Saturday Customer Reception

A majority of the guests came together Saturday evening at the MGM Grand for a welcome reception featuring remarks from Shell-Pennzoil leadership including Carlos Maurer, Patty Lanning and Jim McCormick. They walked guests through the unique benefits of being partners with Team Penske, who were excited to learn more about what it takes to compete at the highest level. The evening also featured a Q&A with the eventual winner of the race, driver Joey Logano.

Featuring Customers and Leadership

70+ different customer groups were engaged throughout the Pennzoil 400. A selection of this group of customers and partners are featured below.

Sunday, February 23 | Race Day

The group started early with an exciting day of activities ahead of them. The title sponsorship of the race offered up a host of unique hospitality and engagement opportunities for Pennzoil, and every one of them was taken full advantage of. We all traveled to Las Vegas Motor Speedway together in a professional 12-bus caravan with access right on the infield of the track behind the famous Neon Garage. Guests were then escorted to a unique VIP hospitality area where they could experience the race, including: the Luxury Suites, Media Center Hospitality and Infield Hospitality.

Luxury Suites

185 top-performing customers enjoyed perfect start/finish line views and the ultimate VIP experience in the speedway suites. Joey Logano stopped by before the race to answer a few more detailed questions from guests.

Infield Hospitality

For the first time ever, we invited 250 guests to come together inside the Las Vegas Motor Speedway Media Center for a unique hospitality experience. Ryan Blaney stopped by to share his preparation for the race and sign autographs. 

VIP Exclusive Access

Besides the spread of different hospitality experiences, this event offered Pennzoil another level of VIP access. The most important elements of the race were held by Pennzoil partners or customers - bringing them closer than ever to the action. 

Fuel For Success

Pennzoil also did their part to give back, by hosting a very special group inside the Las Vegas Motor Speedway Media Center, Colton, CA Police Officer and Founder of Fuel for Success, Todd Smith, along with 75 students who are excelling in the STEM-based program. Their group was treated to an unforgettable VIP experience on race day!  Officer Todd Smith and Fuel For Success were honored during Driver Introductions at the Pennzoil 400 for his exceptional leadership. The segment was covered in a local STEM academy’s podcast and starts at the 8 minute mark.

“That was one of the best experiences I have ever had in education. Christie and I had a great time, and our students were over the moon. We have spoken to so many parents who told us their children are still talking about it. We cannot thank you, the Fuel for Success team, and CCSDPD enough for coordinating this event and including us. It was definitely a day our students will never forget.”

- Derek Fialkiewicz, Lied STEM Academy

Media

Pennzoil Proving Grounds

Click through some of the most popular posts from the weekend including those from Vaughn Gittin Jr., Joey Logano, Skidmarks Podcast, and more.

Testimonials

The feedback has been phenomenal with 96% of guests rating their experience as excellent.

Highlighted Comments from Guest Survey

What did you like most about the event?

✅ ”Track setup and activities allowing our customers to feel they were part of the entire experience of the race rather than just in attendance.”

✅ ”A great balance of Shell events and free time to spend with clients and prospects.”

✅ ”Visits into the pits and driver visit to the suite.”

✅ ”Unique experience in victory lane.”

✅ ”You did a fantastic job of making your customers feel welcome and have a great experience.”

✅“Got to talk to Joey and share some stories. He is such a genuine guy it was awesome. Shell is an incredible organization.”