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2021 Gentleman Racer

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Welcome


2021 Gentleman Racer

Content Partnership with TheGentlemanRacer.com

08.23.21 - 09.30-21

Shell worked with automotive and lifestyle influencer Michael Satterfield also known as, The Gentleman Racer, on a three week road trip series called “Great Road Trips” promoting some of the best driving roads in America. The first trip started off in California driving the Pacific Coast Highway in a Mazda MX-5 where he stopped at some amazing locations off the beaten path.

Then Michael took us on a journey through Texas on the “Twisted Sisters” in a McLaren Dallas, a 710-horsepowered supercar. The three part series ended in North Carolina driving the Blue Ridge Mountains on “The Snake” in a BMW M5 Competition.

The series was to promote Shell V-Power NiTRO+ premium gasoline organically.


total impressions

1,751,523

total engagements

135,352


Great Road Trips Video Series

The Gentleman Racer Social Posts

Photo Gallery

Shell Stations US Posts


Organic Impressions

14,721

Organic reach

10,627

Organic Engagements

962