Summary
Josef Newgarden Livery Reveal
Summary
Josef Newgarden Livery Reveal
Introducing the Shell Fuel Rewards Chevy for the 2021 Indy 500
To highlight the change of Shell Retail’s primary Indy 500 livery we put together a :30sec video concept to reveal Josef Newgarden’s new 2021 Indycar design. This year, Shell decided to change livery designs from the focus being on V-Power to the No. 2 Shell Fuel Rewards Chevrolet. The purpose of the video was to tap into Josef and Team Penske’s social databases to provide fans an exclusive look at the design this year. Team Penske and Josef both posted the video organically on their Facebook, Instagram and Twitter pages.
total impressions
91,420
total engagements
4,312
“Looks awesome! Can’t wait to see it in action.”
“Looks great! Can’t wait to be at the 500 in person this year!”
| JOSEF VIDEO POSTS: (TW, IG, FB) | |
|---|---|
| Impressions | 29,400 |
| Video Views | 36,200 |
| Likes | 2,141 |
| Comments | 74 |
| Retweets/Shares | 130 |
| PENSKE IMAGE POSTS: (TW, IG, FB) | |
|---|---|
| Impressions | 49,300 |
| Likes | 1,784 |
| Comments | 33 |
| Shares | 35 |
| SHELL STATION POSTS: (TW) | |
|---|---|
| Impressions | 12,720 |
| Engagements | 115 |
| Likes | 47 |
| Profile Clicks | 32 |
| Link Clicks | 21 |
| Retweets | 8 |
| Replies | 1 |
| SHELL STATION POSTS: (INSTAGRAM STORY) | |
|---|---|
| Impressions | 240 |
| Link Clicks | 5 |
| Profile Vists | 2 |
@JosefNewgarden loves @FuelRewards so much he named his car after it. Find out why by signing up today: https://t.co/0LiZ3sOVv9 https://t.co/BCy4eikJJE
— Shell Stations (@ShellStationsUS) March 30, 2021
.@JosefNewgarden will have a new look for the #Indy500!
— Team Penske (@Team_Penske) March 30, 2021
Check out his No. 2 @shellstationsus @fuelrewards Chevrolet! What do you think?? 🔥#INDYCAR | #IsItMayYet pic.twitter.com/xShSzwptI5