Welcome
2021 Pennzoil 400
Welcome
2021 Pennzoil 400
Welcome
Pennzoil 400 presented by jiffy lube | March 2-7, 2021
The 2021 Pennzoil 400 celebrations took a different form as we continue to overcome the lingering effects of the global pandemic. We wanted to create this one-of-a kind experience for partners, employees, customers and fans to have a glimpse and what it is like to be onsite at the fourth-annual Pennzoil 400 at Las Vegas Motor Speedway.
Leading up to race weekend, we engaged our customers with at-home experiences that included a Virtual Night in Vegas, live workouts with Joey Logano, custom gift boxes and much more.
Then on race day, we kicked things off with a Virtual Tailgate full of Pennzoil influencers, drivers and leadership. We opened up behind the scenes access through virtual experiences in and around the Las Vegas Motor Speedway “Neon Garage,” a closer look at the No. 22 Pennzoil Ford Mustang race car, and even the opportunity to race against Joey Logano on the 1.5-mile Las Vegas Motor Speedway virtual racetrack.
Key Metrics
customers engaged
500
Total hub visits
1,709
Race Week Communications
With multiple different virtual engagements going on leading up to race day, we ensured guests had all the links they needed when they needed them. Consistent, branded emails were personalized and delivered ahead of each event with excellent engagement.
Communications sent
6
Average open rate
55.92%
total email clicks
1,867
Virtual Engagements
Virtual Engagements
Virtual Engagements
Virtual Engagements
Going Virtual for 2021
Pennzoil Virtual Proving Grounds
An interactive, fully virtual platform was opened up for all of race week. Guests got behind-the-scenes access through experiences in and around the Las Vegas Motor Speedway “Neon Garage”, a closer look at the No. 22 Pennzoil Ford Mustang race car, and even the opportunity to race against Joey Logano on the 1.5-mile Las Vegas Motor Speedway virtual racetrack.
A Virtual Night in Las Vegas
Since we couldn’t be together in Las Vegas this year, we wanted to bring a bit of Vegas to everyone’s home with the “Night in Virtual Las Vegas.” We had nearly 200 guests on for the show that gave everyone a little taste (literally) of Las Vegas.
Integration with the LVMS Virtual Fan Garage
LVMS Virtual Fan Garage
Paid Social Media
Paid Social Media
Paid Social Media
Paid Social Media
Organic Social Media
Organic Social Media
Organic Social Media
Organic Social Media
.@Shell-@Pennzoil won't have any on-site activation for this weekend's #NASCAR's stop in Las Vegas, but it has set up an all-virtual, interactive program for fans and would-be hospitality guests as a substitute (@A_S12).
— Sports Business Journal (@sbjsbd) March 5, 2021
Free to read ⤵️ https://t.co/0PN9wYjT1L
#JoeyLogano’s LVMS dominance tops #Pennzoil400 story lines https://t.co/bzw3Rma22C via @reviewjournal @lvmotorspeedway #nascar
— ronkantowski (@ronkantowski) March 3, 2021
Check out the gift box that just arrived from my friends at @Pennzoil. 🎁
— Ryan Blaney (@Blaney) March 4, 2021
Make sure to head over to https://t.co/YAyPMheXPL to take part in some unique virtual experiences ahead of the #Pennzoil400.
Comment below and maybe you will get a box as well!#NASCAR pic.twitter.com/QQs8HH6ZTT
A+ outreach by @Pennzoil / @Shell_US / @shellracingus ahead of their Cup Series race sponsorship this weekend at Las Vegas | #NASCAR pic.twitter.com/eG8ShGvk6Y
— Kelly Crandall (@KellyCrandall) March 3, 2021
Get ready for a cool #NASCAR experience - CHECK OUT the #VirtualGarage at @LVMotorSpeedway and get in on a special presentation from race sponsor @Pennzoil #Pennzoil400https://t.co/16GTcRiN26 pic.twitter.com/P5E1FdOYyD
— Jerry Jordan (@JerryJordan_KTT) March 4, 2021
Take a quick look back at Sunday's #Pennzoil400 presented by Jiffy Lube!@Pennzoil | @NASCAR pic.twitter.com/WAWyKNn5mj
— Las Vegas Motor Speedway (@LVMotorSpeedway) March 10, 2021
THE FOURTH ANNUAL PENNZOIL 400 PRESENTED BY JIFFY LUBE WILL IMMERSE FANS IN A LAS VEGAS MOTOR SPEEDWAYVIRTUAL EXPERIENCE - https://t.co/2kU5SXziXH pic.twitter.com/OyEAzovYtb
— SpeedwayMedia (@SpeedwayMedia) March 1, 2021
🚨GIVEAWAY ALERT🚨- I have 3 of these #Pennzoil400 Swag Boxes to share. RT for a chance to receive one of these awesome packages! @Pennzoil pic.twitter.com/9T3brjGkXx
— Joey Logano (@joeylogano) March 3, 2021
Solid @Pennzoil @MenardsRacing Mustang today. Nice to have a smooth day! Looking forward to next week. pic.twitter.com/mahDyitlg9
— Ryan Blaney (@Blaney) March 8, 2021
WHAT. A. DAY.#Pennzoil400 | @Pennzoil pic.twitter.com/t4WbbspnEj
— Las Vegas Motor Speedway (@LVMotorSpeedway) March 8, 2021
Public Relations
Public Relations
Public Relations
Public Relations
Coverage in SBJ
Sport Dimensions secured detailed coverage of the Pennzoil Virtual Proving Grounds in SBJ during race week.
.@Shell-@Pennzoil won't have any on-site activation for this weekend's #NASCAR's stop in Las Vegas, but it has set up an all-virtual, interactive program for fans and would-be hospitality guests as a substitute (@A_S12).
— Sports Business Journal (@sbjsbd) March 5, 2021
Free to read ⤵️ https://t.co/0PN9wYjT1L
Read Full Article
Joey's Personal Greeting to a Young Fan
Hey Joe,
Wanted to drop you a quick note. I received the “goody” box today from Pennzoil. It was full of really cool stuff 😊
Our grandson has had heart issues since birth (he will be 4 this June). On Wednesday they did an exploratory procedure and found that his aorta has stretched and is leaking. While it’s not something that has to be corrected immediately, he will have to go in for another open heart surgery. I think this may be his 5th open heart surgery in 4 years.
When I opened the box, I thought immediately of bringing it to our grandson. We just dropped it off and he was so excited!
Thanks again for inviting me to the virtual event Have a great weekend!