2021 Showcar Activation
Mobility
2021 Showcar Activation
Mobility
*The first quarter of 2021 was restricted with travel and activations due to the corporate-wide travel ban
Our team engaged ten different wholesalers across the country from April to November in 2021 as new mobility locations opened up, re-launched and were looking for unique opportunities to promote their locations.
“Was a pleasure the first time meeting you at Mt. Vernon and even more so today. I had a blast and you both are awesome. We are lucky to have you guys. I know we will be crossing paths again sooner than later!”
“It was a great event and you all were the stars of the show. It was terrific seeing you again. Have a great rest of the season.”
Each event activates their showcar visit in unique ways that appeals directly to the community. We featured a variety of best practice extensions of the promotion, such as:
Early Advertising
Flyers in Local Papers or Penny Ads
Using the Pump Toppers, Pole Signs and Window Clings that SD sends them
Coupon Booklets to use on products in store and promote the show car
People on site to promote the FRN program
Invite other vendors, such as Monster or Coke/Pepsi to give out samples
Set up a radio remote to be there during the event
Lower gas prices for a period of time during the event
Invite local police/firemen/EMT to strengthen the relationships in the community
Raffles and give-a-ways
Discounts on food or products inside the store
Use of the racing simulator pods
Free food during lunch (hotdogs/hamburgers)
Free car washes if available
“Thank you for all you did at the show. Y’all were great! So pleasant to deal with and great with all the people.”
“Both of your beautiful smiles and open hearts, you both complemented the most beautiful day of our legacy, and we could not be happier that you both added great value to our community, that we love so much. I cannot thank you both enough in words.”