About the Event

February 18-20, 2022

The Daytona 500 signifies the start of the NASCAR race season and is commonly referred to as “The Great American Race.” After two years of mixed/virtual/hybrid events, the 2022 Daytona 500 marked one of the first fully-subscribed and operational events exiting the pandemic. The results were extraordinary with Fox Sports stating it was their best performance for the race since pre-pandemic 2019. Onsite, the event was completely sold out with all grandstand, corporate suites and camping slots at full capacity.

Shell-Pennzoil partner Team Penske scored victory lane for the second race in a row with the Pennzoil-powered Austin Cindric winning on the final lap of the race.

Leading up to the event, we worked with NASCAR legend Larry McReynolds to hear stories from Joey’s career that we built into a video series called “10 for 10.” Our guests got to enjoy the first showing of the summarized mini-documentary, seen below.

68 guests from around the world joined us in Daytona for experiences that went well beyond the track.

They called the High Bank Suites their basecamp at the track for the weekend, with remarkable Turn 1 views and indoor/outdoor comfort. With nearly unanimous excellent marks gathered from a post-event satisfaction survey, we look forward to hosting again at next year's event.

Leading up to the race on Sunday, guests enjoyed fully escorted transportation from the hotel to the suite at Daytona International Speedway. Once onsite, they became fully part of the team with a behind-the-scenes tour of the world-class operation that is Team Penske.

Every time we bring guests this close to the action, with this much VIP access, it feels like the first time.

Unique fan-focused engagements at the race track

Shell Leadership Engagement

Business Lunch Saturday

Shell hosted a business luncheon for all guests that provided a unique opportunity to share thoughts on how to adapt, grow, and prosper with Shell through the energy transition. This special event brought together Shell leadership from all around the world face to face with customers to discuss the future of lubricants, mobility, the energy transition, and sustainability.

Business Dinner Saturday Evening

A massive advantage of being engaged in sponsorship is that it gives you a platform to bring the most important stakeholders of your business together. On Saturday evening, guests from every corner of Shell's businesses, came together and spent meaningful time connecting. The evening started off with a welcome address from Shell Leadership and moved into a great discussion between Roger Penske and Joey Logano about how important technical partnerships are to producing great results on and off the race track.

The evening was capped off with a presentation to Joey Logano of a custom framed print celebrating his 10 years as driver of the No. 22 with Shell, Pennzoil and Team Penske. A metal plaque commemorating the milestone was also made available to all attendees.

Guests were welcomed from all over the world

Top customers and leadership from: Shell Downstream, Shell Lubricants, Shell Mobility, Shell Sectors and Decarbonization, Shell Corporate, Motiva, Team Penske, various wholesalers, distributors, and other top-performing customers. When you have this many influential people together sharing time and engaging with one another, it has the makings to create lasting business opportunities.

17 different customer groups in attendance

Notes from Our Guests

“You folks really went out of your way - fantastic team work!!”

“Shell shows their customers a first class experience at the NASCAR events! We love racing and love to join our fuel partners at these type of events.”

“The venue, accommodations, food and hospitality were all much better than the previous race I attended with a different supplier.”

“By far, this was head and shoulders above any other NASCAR event I have attended. First class.”

“Inside/outside accommodations were great - could focus on the race or interact in a less noisy environment. Dinner on Saturday night was terrific. Friday event with SMI was terrific.”

“My favorite part was meeting the Customers, meeting the Shell staff, and, somewhat selfishly, I really, really enjoyed the race! What a race!”

“As a wholesaler, these events show appreciation to us for all the hard work throughout the year.”