Pennzoil 150 at the Brickyard

July 29-31, 2022 • Indianapolis Motor Speedway

At the end of July, customers joined Pennzoil to enjoy the Pennzoil 150 at the Brickyard weekend. It was a VIP experience featuring police escorted transportation, private dining at the legendary St. Elmo steakhouse, multiple driver meet & greets, victory lane visits, a private tour of the IMS Museum Basement Collection and of course front row seats to INDYCAR and NASCAR all weekend.

✅ “Seeing the effort that the brand puts into its own people and those associated with it gives me a deeper respect for the brand. "Pouring into your people and your team, creates lasting results and relationships that become lasting rewards for all involved"

✅ “I always liked the product now I know it starts with their people.”

✅ “Best trip I ever had, [I] was treated like royalty.”

✅ “Great experience. The level of care and attention to detail was impressive.”

✅ “It was really nice to experience the race with a smaller group.”

✅ “I think the event was hosted and managed excellently. There's honestly nothing that anyone could have done better in my opinion.”

Organic Social Media Capture

At no additional cost and with no additional paid support, we took the internal Pennzoil brand team behind the scenes to capture the excitement of a full race weekend. We shared the experience straight from our POV to our fans’ and customers’ POV to excellent organic engagement.