About the Event

February 17-19, 2023

The Daytona 500 signifies the start of the NASCAR race season and is commonly referred to as “The Great American Race.” 2023 marked our largest event in many years with executives coming together from all over the world. The results were extraordinary with Fox Sports stating it was their best performance for the race since pre-pandemic 2019.

For the ninth consecutive year, the event was completely sold out with all grandstand, corporate suites and camping slots at full capacity.

78 guests from around the world joined us in Daytona for experiences that went well beyond the track.

They called the High Bank Suites their basecamp at the track for the weekend, with remarkable Turn 1 views and indoor/outdoor comfort. With unanimous excellent marks gathered from a post-event satisfaction survey, we look forward to hosting again at next year's event.

Leading up to the race on Sunday, guests enjoyed fully escorted transportation from the hotel to the suite at Daytona International Speedway. Once onsite, they became fully part of the team with a behind-the-scenes tour of the world-class operation that is Team Penske.

Every time we bring guests this close to the action, with this much VIP access, it feels like the first time.

Shell Leadership Engagement

Business Meetings Saturday

Shell hosted several business gatherings that provided a unique opportunity to share thoughts on how to adapt, grow, and prosper with Shell through the energy transition. These meetings brought together Shell and Penske leadership from all around the world face-to-face with to discuss the future of lubricants, mobility, the energy transition and sustainability.

Business Dinner Saturday Evening

A massive advantage of being engaged in sponsorship is that it gives you a platform to bring the most important stakeholders of your business together. On Saturday evening, guests from every corner of Shell's businesses, came together and spent meaningful time connecting. The evening started off with a welcome address from Shell Leadership and moved into a great discussion hosted by Steve Reindl between Roger Penske and Joey Logano about how important technical partnerships are to producing great results on and off the race track.

The evening was capped off with a presentation to Joey Logano of a custom painting celebrating his throwback win in 2022. Signed copies of the Racer Champions Magazine issue were gifted to everyone in attendance.

Guests were welcomed from all over the world

Top customers and leadership from: Shell Downstream, Shell Lubricants, Shell Mobility, Shell Sectors and Decarbonization, Shell Energy, Shell Corporate, Motiva, Team Penske, various wholesalers, distributors, and other top-performing customers. When you have this many influential people together sharing time and engaging with one another, it has the makings to create lasting business opportunities.

17 different customer groups in attendance

Notes from Our Guests

“Fantastic experience all around. I also appreciated exposure to key customers and senior Shell leaders.”

“Dinner with an engineer on the Penske team--learned a ton. Also the police escort and the near win!”

“Great market insights from both sides, and new connections for my business unit."

“Well organized, race day was fast paced and exciting, great interaction with senior Shell execs, many follow up items/meetings as a result of the event, good business value.”

Weekend Media