Welcome
2023
Pennzoil 400
Race Weekend Recap
Welcome
2023
Pennzoil 400
Race Weekend Recap
Welcome
Las Vegas Motor Speedway | March 3-5, 2023
Pennzoil welcomed employees, partners and customers from around the Americas to experience the fifth annual Pennzoil 400 presented by Jiffy Lube at Las Vegas Motor Speedway. 500 guests arrived to take part in the ultimate experience for the weekend. They represented many different customers and business units across a variety of industries.
Customer Highlight
In-Market Customer Visits for Two Weeks
Our showcar teams visited seven unique locations in the Las Vegas market to engage customers and partners leading up to race weekend. The LVMS pace car and Pit Boss were a great addition to each show. People loved taking photos with Pit Boss and were able to sit in the pace car to get ready for race weekend.
guests per day
+7.5%
for TCC locations promoting $22 off synthetic oil change versus TCC locations that were running $20 off synthetic oil change.
Pennzoil and Jiffy Lube on The Strip
No matter where you went in Las Vegas, you couldn’t miss Pennzoil and Jiffy Lube. We designed custom video content to display all weekend on two of the most unique media spaces in the city. Our exterior placements were featured on Zouk Nightclub in addition to a 30-story video board of Resorts World that could be seen clearly even as far as the airport.
Exterior Tower Impressions
4,232,306
Pennzoil on the Track
While everywhere around the track was unmistakably Pennzoil, so was the competition on the track. Custom, striking paint-outs were developed for the Next Gen car to be featured on the #22 Ford Mustang of Joey Logano and the #12 of Ryan Blaney.
Pennzoil had the primary paint-out for the #22 and a co-primary position on the #12. The driver's fire suits matched, and they could be seen in Pennzoil yellow on broadcast TV interviews during driver introductions and during post-race coverage.
Rebelle Rally Partnership Announcement
Fresh off a big weekend as the race title sponsor in Las Vegas and on International Women’s Day, Pennzoil has announced a partnership with the Rebelle Rally. The Rebelle Rally is the first women’s off-road navigating rally raid in the United States. An eight-day event through Nevada and California, the Rebelle Rally tests drivers and navigators for more than 10 hours each day. No digital instruments are allowed.
Pennzoil will not only support the rally and provide its products to competitors, but will also sponsor different programs. Among them is Rebelle U, which offers training for drivers, navigators and mechanics.
“It is really an inspirational event. From a Pennzoil perspective as well as a personal perspective, I love supporting and getting more women involved in motorsports and the automotive industry, and that’s what this event is all about.
It’s about empowering women through this grueling life-changing event. Just to be a part of that means so much to us as a brand and to me personally as well.”
Screen to Speed
Screen to Speed, for women by women, powered by Pennzoil, the first-ever global IRL esports sim racing competition for women, took place on March 4th in Las Vegas, during the Pennzoil 400. The event brought together women from all over the world, some of whom had never flown before, to compete in a thrilling sim racing competition at the Las Vegas Motor Speedway.
Hailie Deegan, the American professional stock car racing driver, raced her Ford F-150 truck at Las Vegas Motor Speedway on March 3rd. She was sporting the same livery as the on-site sim racing show, Screen to Speed.
Guest Experience
Guest Experience
Guest Experience
Guest Experience
Saturday Customer Reception at Casa Playa
Our VIP guests came together Saturday evening for a private supper club at Casa Playa, the award-winning experience at Encore. We brought the thrill of Las Vegas to guests with opening entertainment, a welcome reception featuring remarks from Shell-Pennzoil leadership including Steve Reindl, Bree Sandlin and John Sussman. They walked guests through the unique benefits of being partners with Team Penske and SMI, who were excited to learn more about what it takes to compete at the highest level.
Guests also had a visit from Joey Logano, Marcus Smith, John Hennessy and more.
Private Access to XS for the Chainsmokers
After we finished up dinner, our guests were treated to VIP access to XS Nightclub at Wynn/Encore with a private viewing area for the Chainsmokers headlining concert Saturday night.
Luxury Suites for Race Day
Top-performing customers enjoyed perfect start/finish line views and the ultimate VIP experience in the speedway suites. Joey Logano stopped by before the race to answer a few more detailed questions from guests.
Elevated Hospitality
New this year, we invited our hospitality guests to suite level with the High Roller experience. We also had private access to the LVMS Draft Bar on club level for the first portion of the day Sunday.
VIP Exclusive Access
Besides the spread of different hospitality experiences, this event offered Pennzoil another level of VIP access. The most important elements of the race were held by Pennzoil partners or customers - bringing them closer than ever to the action, like their ride in the pace car to start the race seen below.
Fuel for Success
150 students joined us this weekend across Saturday and Sunday for an immersive experience at the race track. They visited with different stakeholders of the sport, met with team members of Team Penske and enjoyed the race from the grandstands.
Jiffy Lube also presented Todd Smith of Fuel for Success with one year’s worth of truck maintenance as he works to visit students all over the country!
Pennzoil Gift Boxes
To celebrate the 6th anniversary of the Pennzoil 400 at Las Vegas Motor Speedway, guests received a selection of specialized Pennzoil gifts in the week leading up to the race. The boxes tied in Pennzoil’s Pour House concept onsite and featured coffee canisters signed by Joey Logano.
Social Media Highlights
Pennzoil Proving Grounds
Pennzoil Proving Grounds
Pennzoil Proving Grounds
Pennzoil Proving Grounds
Guest Feedback
Guest Feedback
Guest Feedback
Guest Feedback
Summary
The excitement to be back onsite at the Pennzoil 400 was felt immediately. See below for results from the post-race survey, which includes various testimonials from the event.
excellent
overall experience
97%
Sponsorship effectiveness
in building relationships
100%
Sponsorship effectiveness
in driving sales
96.8%
First time
at a race
26%
"I don't know where to start! It was absolutely wonderful, the entertainment was amazing, the food was great, the service top notch but most of all the comradery with all of the Shell reps that made my wife & I feel so welcomed and comfortable was very special. We can't thank you enough for a very special time!"
"[My favorite part] was having suites set up next to each other so we could see all of our customers in one central area."
"The food was incredible, and the table setting was beautiful. Truly a VIP experience. There was just too much food!"
"[My favorite part] was the entire experience and how well organized it was. I had an expectation level that was surpassed."
