Welcome
Introducing Quaker State
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Trackhouse Racing
Welcome
Introducing Quaker State
x
Trackhouse Racing
Welcome
February 2, 2023 marked the official launch of Quaker State’s newest partnership with Trackhouse Racing. The partnership has technical support behind it but also looks to celebrate the cultural match with rising Cup Series star Daniel Suarez and the rest of Trackhouse Racing’s innovative approach to NASCAR. The partnership will feature branding across the entire season anchored by full Quaker State paintouts in Richmond.
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January 2022Discussions with Trackhouse begin.
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Fall 2022A partnership agreement is laid out with support from Shell technical.
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February 2, 2023A partnership is formally announced.
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March 19, 2023Quaker State primary paint scheme reveal at Atlanta Motor Speedway.
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April 1, 2023Quaker State 400 sweepstake launch with Walmart integration.
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April 2, 20231st Quaker State primary paint scheme at Richmond Cup Race.
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May 31 - June 1, 2023Walmart Shareholders Meeting with QS showcar.
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June 25, 2023Nashville Cup Race.
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July 2023Multiple Quaker State 400 festivities.
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October 8, 2023QS400 sweepstakes winners receive cars at Trackhouse HQ.
Overall Social Performance
17,600,000+ Potential Impressions
Earned Media Articles
Social Media Highlights
Richmond Activation
Richmond Activation
Featuring the Quaker State Paintout
Richmond Activation
Richmond Activation
Featuring the Quaker State Paintout
Brand Content and Highlights
The numbers below feature content shared by Trackhouse on Facebook, Twitter and Instagram through the Richmond weekend activation.
Note that the video tweeted for the unveiling was the highest-performing post for Trackhouse on Twitter during the month of March. This tweet fell outside the Richmond weekend window and is therefore not included in these numbers.
impressions
423,000+
view views
46,000+
engagements
21,000+
Daniel Suarez Appearance at Walmart
Social Highlights and Influencer Content
ANATALIA V
posts
20
impressions
142,359
engagements
3,127
COCO ZURITA
posts
12
impressions
64,707
engagements
2,486
Throwback
Throwback Livery Reveal
Throwback
Throwback Livery Reveal
Better Half Dash
Better Half Dash
Quaker State 400
Quaker State 400
Available at Walmart
Quaker State 400
Quaker State 400
Available at Walmart
2023 Quaker State 400 available at Walmart
The 13th annual Quaker State 400 available at Walmart showed us the Quaker State brand in exciting new ways. We brought together leadership, customer groups, influencers in conjunction with Trackhouse Racing to take part in the event. Weekend events included Daniel Suarez making a number of media appearances as well as a Walmart appearance.
Leading up to the race weekend we organically integrated Walmart as a key customer and presenting sponsor of the event with the growing Retailtainment program designed to bring the excitement of the race off-site to strategic Walmart locations in the Atlanta market.
Social Media
The organic social media coverage around Daniel Suarez’s #99 Quaker State Camaro was extensive and provided the following results.
Media Tour
Sport Dimensions PR worked with the Atlanta Motor Speedway PR team to set up a wide range of national and local media outlets for #99 Quaker State Chevy Camaro driver Daniel Suarez. Suarez made upwards of ten different media hits promoting The Quaker State 400 Available at Walmart. These appearances included iHeartRadio, Univision, Telemundo, Fox 5 Atlanta and more.
potential impressions
250,000,000
placements
10+
Walmart Appearances
Over 200 individuals met Suarez and captured a photo and autograph from the driver at local Walmart locations. A few customers were selected and given tickets to the Daniels Amigos event at the Quaker State 400. Suarez also signed a surprise few bottles at a Walmart store that he promoted on social to drive traffic to the store and encourage individuals to purchase bottles of Quaker State.
Suite Visit
Before the green flag dropped at the Quaker State 400, Suarez visited a couple of suites full of Quaker State leadership, customers and distributors. Suarez answered questions, grabbed photos and signed autographs.
Pit Road Experience
Quaker State guests were given the unique experience to sit on top of the Trackhouse pit box during the race and listen in on the #99 radio and cheer on Suarez to a second place finish.
