Welcome
Choice Privileges
x
Trackhouse Racing
Welcome
Choice Privileges
x
Trackhouse Racing
Welcome
Choice Privileges and Trackhouse Racing team up to offer VIP experiences throughout the 2024 NASCAR season.
In early 2024, Choice Privileges announced a sponsorship with Trackhouse Racing for the 2024 NASCAR Cup series season. As part of the continued reinvigoration of the program, Choice Privileges offers exclusive VIP passes, grandstand tickets, merchandise and more for races throughout the season that will only be accessible to its most loyal members.
In addition to experiences at track, members and fans alike will be treated to creative content featuring Daniel Suarez and the rest of the Trackhouse Racing Team. Keep tabs on this recap as we will update it throughout the season with social content, testimonials, video and photography.
Broadcast Performance
Primary Paintouts
5
TOTAL TV TIME
59:12
Total media equivalency earned
$2,052,676
| Primary Race | Date | TV Time | Nielsen Media Equivalency |
|---|---|---|---|
| Kansas 1 | 05.05.2024 | 9:58 | $118,013 |
| St. Louis | 06.02.2024 | 5:34 | $73,600 |
| New Hampshire | 06.23.2024 | 9:45 | $125,847 |
| Richmond 2 | 08.11.2024 | 19:28 | $817,950 |
| Charlotte Roval | 10.13.2024 | 14:27 | $917,266 |
Social Media Performance
impressions
6.13M
*Zoomph data as of 10/19/24, post-ROVAL
Engagements
145K
social value
$426K
Editorial Performance
Reach
913M
*Meltwater data as of 10/19/24, post-ROVAL
Mentions
526
ad value
$8.55M
Guest Engagement
“We would like to personally thank you, and the whole Trackhouse team for an experience that we honestly didn’t expect. It was far beyond what we could have imagined. Thanks for an awesome day.”
choice privileges members hosted
47
total experience bids
153
“The adrenaline rush of being in the pit area, feeling the roar of the engines, and witnessing the precision and skill of the team in action was an experience I will never forget. Meeting Daniel Suárez and the crew was a highlight of the day. Their hospitality, and willingness to share their insights and experiences with us made the event even more memorable.”
Bidding launches with fresh design
The team developed a microsite to facilitate loyalty bidding throughout the season. The site features rich content captured from the experiences and encourages members to bid on exclusive VIP packages.
Formal introduction at Choice Hotels convention
Primary Race Experience
We work to ensure the winning members of each primary race get the ultimate NASCAR experience. This is the access you can’t buy a ticket for and is only available through official team partners. Guests were all individually communicated with ahead of the race and provided with branded agendas and details about their weekend. We met guests at the hotel to provide their VIP credentials and gift boxes full of local Kansas treats and some of Daniel’s favorite swag.
From there, we went together to the race track and started immediately with a behind-the-scenes NASCAR Cup Series garage tour. Guests saw Trackhouse get their final preparations of the #99 Choice Privileges Chevrolet in order before heading to the starting grid. The group then met Daniel at the #99 hauler to chat, enjoy stories, and take photos. Guests even had their names displayed on the Trackhouse Hauler as a special welcome.
The weather slowed things down a bit right before the race, which gave us all extra time to enjoy lunch with the Trackhouse team in the garage. Once everything got started, everyone got time atop the #99 pitbox to watch the race right next to the Crew Chief and heads of engineering for Daniel.
We captured it all in 90 seconds for you to enjoy below.
Highlighted Media
Meet & Greet with Daniel in Chicago
Meet & Greet with Daniel in Charlotte
On-track Branding and Paint Schemes
