Welcome
2024
Daytona 500
Summary
Welcome
2024
Daytona 500
Summary
About the Event
February 16-18, 2024
The 2024 Daytona 500 brought together 50 top customers and leadership from across Shell global and Team Penske to kick off the NASCAR season. While we had to battle a rain-delayed race weekend, all of our business activities off-track were productive and collaborative.
The race weekend really started on Wednesday when Joey Logano, driver of the #22 Shell-Pennzoil Ford Mustang, won pole position. The qualifying session had 821,000 viewers through FS1.
Despite the rain delay, FOX TV still got 6.0 million viewers for Monday's re-scheduled Daytona 500. The Daytona 500 was still the most-watched sporting event of Presidents Day weekend, topping Sunday’s NBA All-Star Game on TNT, TBS and truTV (2.6, 5.40M).
Most watched sporting event of the weekend despite rain delay
6.00M viewers
“Shell and Penske is a great partnership. I learned more about it from this experience.”
Top to Top Leadership Connections
Daytona regularly serves as an annual platform to bring together top leadership in the beginning of the year.
Friday night featured the Trackhouse Racing partner event
Friday night featured the SMI leadership meeting
Saturday morning and afternoon featured Shell and Penske top to top meetings
Customer Dinner With Roger Penske, Joey Logano and Jamie Little
Our guests were treated to a special evening at the Hard Rock hosted by Fox NASCAR reporter Jamie Little who facilitated a fireside chat with Roger Penske and Joey Logano. We welcomed a few new faces to the team and facilitated multiple introductions across business units, customers and regions.
