![IMG_0062[1].JPG](https://images.squarespace-cdn.com/content/v1/58b5c010725e25edec8f1a87/1596548544554-D13DMGU32CJPF629Z11B/IMG_0062%5B1%5D.JPG)
Welcome
Shell Performance Influencers
July 2020
Welcome
Shell Performance Influencers
July 2020
Monthly Summary
For July our focus was on Round 3 Racing team racing at Road Atlanta where the team fielded three SVPN+ cars for the weekend. The team and all their drivers stopped at Shell Stations along their travels to track, posting various photos of them using Shell services.
Our Team Penske drivers were flat out in July, with four IndyCar races and six NASCAR races in July. Josef Newgarden won the second race at Iowa Speedway and is currently 3rd in points overall for the series.
“Who doesn’t love more horsepower on your way to work?”
“Our racecars use #ShellVPower NiTRO+ Premium Gasoline which we get right from the pump at our local Shell Station.”
July Metrics
#ShellVPower #FuelRewards #ShellOnTheRoad #Shell
Posts
199
Impressions
1.3M+
Reach
1.1M+
Social engagements
71k+
Instagram comments
1,200
instagram video views
15,000
facebook shares
555
facebook comments
631
Key Events
Round 3 Racing | Road Atlanta | July 17-19, 2020
Round 3 Racing headed to Road Atlanta for their double-header race weekend. It was a solid weekend for the team with a first place finish and Over the course of the race weekend, together the teams created a total of 407,464 impressions. Round 3 Racing used 385+ gallons of SVPN+ throughout the weekend.
Shift Up Now driver, Pippa Mann took over SOTR IG Stories for the weekend to give our audience a behind the scenes look at what a typical race weekend looks like. The takeover was promoted organically on SOTR channels and supported by the Shift Up Now and R3R Racing team.
Indianapolis Brickyard Doubleheader Weekend ft. IndyCar & NASCAR
Two leading series shared the track on the same weekend, a concept Shell teased in October of 2019 with Josef’s running of his IndyCar on Charlotte’s ROVAL.
Josef Newgarden “Recovery Message” ESPN radio spot
Instagram Takeover with Pippa Mann
Stories: 17
Impressions: 7368
Reach: 6472
Followers: Gained 27 new Instagram followers 7/16-7/17
Top Social Posts
Another day, another #RoadTrip to another race track, another stop at @Shell_OnTheRoad to get me there!
— Pippa Mann (@PippaMann) July 16, 2020
Tomorrow, I’m taking over their IG stories to take you #BehindTheScenes at @RoadAtlanta with @Round3Racing and @ShiftUpNow! If you have IG, make sure you follow along! 😎 pic.twitter.com/aM6Wwbt65O
We are about to go green this morning and @SarahMRacing starts from the POLE in GP-2!
— Shift Up Now (@ShiftUpNow) July 18, 2020
Follow all three @Round3Racing @Shell_OnTheRoad entries today via the Race Monitor or @RaceWRL app! 🙌🏻#SendItLikeSarah #ShiftUpNow #ShellVPower #TeamCooperTire #Motiv8ed pic.twitter.com/qFP3k6egFD
Who doesn’t love more horsepower on their way to work?! 🙋🏼♀️
— Sarah Montgomery (@SarahMRacing) July 30, 2020
Fill up at @Shell_OnTheRoad and send me your selfies (or “Shellfies” as we like to call it) and I just might feature you on my page! 🤩 🐚#ShellVPower #FuelRewards #ShellOnTheRoad #ShellCares #Round3Racing #Shell pic.twitter.com/apY67lgfFG