Monthly Summary

In June, our mission with our performance influencers was to organically promote Shell services while being sensitive to the world around us. Even though Shell went dark, our influencers were able to keep the conversation going and leverage their engaged audiences by showcasing SVPN+ and to amplify the Shell Cares key messaging.

The Team Penske drivers Joey Logano, Josef Newgarden and Helio Castroneves each made a Shell station stop. Targeting our automotive enthusiasts, these posts provided great credibility to Shell’s performance to a targeted audience who cares about SVPN+. Together the drivers accumulated 410,000 reach, 48,000 engagements and posted 9 times.

The highlight event of the month was the Round 3 Racing $5000 Shell GC donation (click here to view full recap) where Indy 500 driver, Pippa Mann, made a visit to St. Vincent’s hospital in Indianapolis. Covering more than just performance, Pippa was able to focus on the Shell Cares initiatives that was a huge success with media. 

June Metrics

#ShellVPower #FuelRewards #ShellOnTheRoad #Shell

Key Events

Round 3 Racing | Daytona International Speedway | June 12-14, 2020

The Round 3 Racing team headed down South to Daytona International Speedway for a grueling 14-Hour endurance race. The team competed with two Shell branded Porsche Boxster race cars where they finished the weekend P3 and P4 overall. Drivers Loni Unser and Sarah Montgomery were active all weekend long with promoting the performance fuel. The team used over 432 gallons of Shell V-Power Nitro+ fuel throughout the weekend.

Top Social Posts