Welcome
2023 Activation
Featuring Stewart-Haas Racing and Tony Stewart Racing
Welcome
2023 Activation
Featuring Stewart-Haas Racing and Tony Stewart Racing
Welcome
In January 2023, Rinnai partnered with Tony Stewart and his racing entities in NASCAR and the NHRA to promote its line of products using his diverse motorsports portfolio. In the inaugural year, the program proved wide-reaching and engaged hundreds of customers and prospects around the country. The programs at the race tracks were designed to provide can’t-be-bought experiences to customers and build remarkable relationships.
In addition to race day activity, Rinnai hosted its first-ever production day in motorsports capturing content with SHR and TSR for 2024 and beyond. Rinnai sales reps also coordinated in-market driver appearances at distributors and partners with visits from Tony Stewart, Chase Briscoe, Leah Pruett and Matt Hagan.
events activated
24
prospects hosted
349
companies engaged
202
“We’re incredibly proud to have this partnership with Rinnai because it shows the strength of our motorsports program.
NASCAR and NHRA offer two very different fan experiences and combined they touch every corner of the country. Rinnai and its customers get the best of both worlds because our program allows a number of choices to promote its products and services.”
Internal Tools
The Rinnai Asset Catalog served as the portal for the team to learn about and request assets throughout the year. After the motorsports portal launched, Rinnai Academy and Rinnai Experiences soon followed and were integrated into the same platform.
motorsports assets requested
549
rinnai academy attendees
482
rinnai experience requests
185
NASCAR Customer Engagement
NASCAR
Customer Engagement
NASCAR Customer Engagement
NASCAR
Customer Engagement
NASCAR Events
01 Fontana • 2/26/23
02 Las Vegas • 03/05/23
03 Atlanta • 03/19/23
04 Dover • 04/30/23, 05/01/23
05 Sonoma • 06/11/23
06 Atlanta • 07/09/23
07 Loudon • 7/16/23
08 Pocono • 07/24/23
09 Michigan • 8/6/23
10 Indianapolis • 8/13/23
11 Watkins Glen • 8/20/23
12 Daytona • 8/26/23
13 Texas • 9/24/23
NHRA Customer Engagement
NHRA Customer Engagement
NHRA Customer Engagement
NHRA Customer Engagement
NHRA Events
01 Pomona • 4/1/23
02 Las Vegas • 04/15/23
03 New Hampshire • 06/3/23
04 Ohio • 06/24/23
05 Seattle • 07/22/23
06 Sonoma • 7/29/23
07 Brainerd • 8/19/23
08 Pennsylvania • 9/16/23
09 Charlotte • 9/23/23
10 Las Vegas • 10/28/23
11 Pomona • 11/11/23
Content & Media
Content & Media
Content & Media
Content & Media
Content Supporting the Partnership
We visited distributors, we met with customers, we held small dinners, we shot professional content and we had a blast doing it. Take a look below for some of the highlights.
