Welcome
The Impossible Route
Season 1 Recap
Welcome
The Impossible Route
Season 1 Recap
Welcome to The Impossible Route
Everyone has their own personal "impossible route." It might be climbing a volcano or just finishing a single mile. The Impossible Route documentary series is all about capturing the story and the adventure of cyclists trying to accomplish what might be considered IMPOSSIBLE. This endeavor is not about racing; it’s about finding adventure, pushing the limit, and then going beyond what is thought to be possible.
Our first season proved the concept with over 1,200,000 million people adventuring with us for nearly 475,000 hours of engagement all around the world. We pushed ourselves and the best gear in the world to the limit in pursuit of collecting more than one “first in the world” titles.
Scroll through to relive all the thrills of season 1 and prepare for season 2.
total views
1,255,668
hours watched
472,188
episode engagements
39,007
results tied directly to our partnership
Added visits to Canyon website • 21,000
Average time on site • 651% above average
New users via Impossible Route contact • 5,575
New Subscribers to YouTube • 19,000
Sales leads generated • 19,000+
results tied directly to our partnership
Two Impossible Route Strava Challenges resulted in 104,197 participants riding to earn the coveted Impossible Route Finisher Badges.
Together these participants totaled 34,320,000 miles in association with the Challenges, showing a remarkable change in behavior.
Media Features
Mission
We seek to bring cyclists of all ages, backgrounds and experience levels into a community ready to overcome their own Impossible Route. Season 1 featured four episodes made possible by our partners, all innovators in their fields with the same belief that the impossible is meant to be overcome.
Media
Audience & Demographic
Media
Audience & Demographic
Authentic Connection
Millions of viewers are connecting to The Impossible Route from all over the world. 45% of our views came from the USA, with the rest coming internationally. The top 5 viewership markets are shown below.
On average, 20% of total viewers watched the entire episode in one sitting.
Viewers are primarily 25-54 years old.
Viewers are primarily male.
Goals for Season 2
Season 1 set the stage and proved our concept. The viewership and engagement were 100% organic with zero resources spent on outside editing and advertising.
Season 2 will see the Impossible Route series expand to five episodes with more never-been-done routes in the world’s most challenging and exotic locations. We believe with the right partners, increased investment and more consistency we can achieve triple the viewership for Season 2.
Review
Catch Up On Season 1
Review
Catch Up On Season 1
Watch the First Season
No plans tonight? We’ve got you covered. Don’t be surprised if these four episodes inspire you to do something impossible.