Marquee Events
2017 Customer Engagement
Marquee Events
2017 Customer Engagement
Cross-Platform Customer Engagement
Leveraging a variety of unique assets across multiple form of sport, Shell has the opportunity to engage customers and partners that are critical to business growth. Throughout the various events, programs and recaps you will see how the following customers are engaged through NASCAR, IndyCar, FLW and more.
NASCAR
IndyCar
NHRA
Marquee Events
We have built digital recap websites for each of the most impactful events of the year. These websites have up to date social engagement information and rich documentation of each event. Click below to open up each site.
Daytona 500
February 26, 2017
Las Vegas
March 12, 2017
Quaker State 400
July 8, 2017
FCA Annual Meet
April 4-7, 2017
The Double
May 28, 2017
Formula 1 USGP
Bringing the #RigToRoad Story to Life
October 18-22, 2017
Exclusive Experiences
Exclusive Experiences
Exclusive Experiences
Exclusive Experiences
NASCAR: Best Seat in the House
Scroll through the gallery below to see which customers were featured at events across North America. The customer, event and Shell lead is noted in the bottom left of each photo.
IndyCar: VIP Experience
Scroll through the gallery below to see which customers were featured at events across North America.
NHRA: VIP Experience
Scroll through the gallery below to see which customers were featured at events across North America. In some instances, photos with guests were not possible and have been held by event images.
FLW: VIP Angler Experience
Scroll through the gallery below to see which customers were featured at events across North America. In some instances, photos with guests were not possible.
Decklid Program
Decklid Program
Decklid Program
Decklid Program
Branding on the #22 Shell-Pennzoil Ford Fusion NASCAR
Scroll through the gallery below to see which customers and partners were featured on Joey Logano's car at events across North America. The customer, event and Shell lead is noted in the bottom left of each photo.
Guest Feedback
Guest Feedback
Guest Feedback
Guest Feedback
“I wanted to thank you all so much for the tickets to the Long Beach Grand Prix. It was an incredible experience and one that I will not forget anytime soon. My first race ever!! A special thank you to Kinnon who had to put up with two rookies, thank you so much for your time and gracious hospitality.”
I wanted to take a few minutes while it’s still fresh on my mind to share with you our experience at Talladega. The whole experience was incredible and almost indescribable. Working with you, getting you the information you needed was so easy and effortless. On Sunday we got to the track early and Josh showed up and it was off to the races.
I can’t say enough good things about Josh and the job that he did. He navigated us thru the whole experience with patience and kindness. His sharing of knowledge and understanding of NASCAR made the experience so interesting. We enjoyed everything about the experience; the garages, the pit walk, sitting in the drivers meeting, meeting Joey Logano and getting pictures, but the ultimate had to be sitting on the Pit box during the race. It was incredible! I have been following NASCAR for longer then I care to admit, but this was the ultimate experience…period exclamation point.
I want to thank you and Josh and everyone in your company for an incredible experience and a job well done! THANK YOU!
Dennis Terry
Excel Equipment & Supply Company
“We had a great time [at the Brickyard 400]. Todd was the best and I will never forget this. Once in a life time. Thanks again.”
We have been to Sonoma many times in the past and this was the most unique experience that we have ever had!
We were able to experience so much more than sitting in the stands and enjoying the race. Getting to experience up close and personal helped see just how much more goes into keeping a car competitive not only before the race, but during the race! The noise, the smells, the excitement! We even felt the emotions of the pit crew when things went right and when they went wrong. Truly an experience that we will remember for a long, long time.
Please extend a hardy thanks out to Todd for us. He was highly professional and very knowledgeable about the areas he escorted us through which just added that much more to the experience. The extra effort he took to surprise me with a birthday muffin, delivered by Joey [Logano] no less, was just phenomenal!
Rod and Kelly Roberts
Professional Appearances
Professional Appearances
Professional Appearances
Professional Appearances
Joey Logano
Joey Logano greets guests at Woodcreek during annual brand planning meetings.
🏁 February 6, 2017 | Shell Woodcreek
🏁 March 9, 2017 | Las Vegas Con Expo
🏁 April 17, 2017 | Monaca, PA Safety Workshop
🏁 April 27, 2017 | Shell Eco-marathon Q&A
🏁 October 19, 2017 | Walmart Kansas City
🏁 November 9, 2017 | Walmart Goodyear, AZ
Experiential Marketing & Merchandising
Experiential Marketing & Merchandising
Experiential Marketing & Merchandising
Experiential Marketing & Merchandising
See the Suite of Showcars in Action
The experiential marketing & merchandising teams are visiting high-traffic areas and engaging with current and potential customers across North America. Click below to see the list of past and future events, as well as recaps of reach and performance from the previous quarters.
Updated Showcar Website
Performance Displays
Walmart Merchandising
2017 Summary